The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
And with his southern spirit, he showed the new business at work in
warm, glowing phrases which evoked whole pictures. First came the
wonderful power of the piling up of the goods, all accumulated at one
point, sustaining and pushing each other, never any stand-still, the
article of the season always on hand; and from counter to counter the
customer found herself seized, buying here the material, further on the
cotton, elsewhere the mantle, everything necessary to complete her dress
in fact, then falling into unforeseen purchases, yielding to her longing
for the useless and the pretty. He then went on to sing the praises of
the plain figure system. The great revolution in the business sprung
from this fortunate inspiration. If the old-fashioned small shops were
dying out it was because they could not struggle against the low prices
guaranteed by the tickets. The competition was now going on under
the very eyes of the public; a look into the windows enabled them to
contrast the prices; every shop was lowering its rates, contenting
itself with the smallest possible profit; no cheating, no stroke of
fortune prepared long beforehand on an article sold at double its value,
but current operations, a regular percentage on all goods, success
depending solely on the orderly working of a sale all the larger from
the fact of its being carried on in broad daylight. Was it not an
astonishing creation? It was causing a revolution in the market,
transforming Paris, for it was made of woman's flesh and blood.
“I have the women, I don't care a hang for the rest!” said Mouret, in a
brutal confession which passion snatched from him.
At this cry Baron Hartmann appeared moved. His smile lost its touch of
irony; he looked at the young man, won over gradually by his confidence,
feeling a growing tenderness for him.
“Hush!” murmured he, paternally, “they will hear you.”
But the ladies were now all speaking at once, so excited that they
weren't even listening to each other. Madame de Boves was finishing the
description of a dinner-dress; a mauve silk tunic, draped and caught up
by bows of lace; the bodice cut very low, with more bows of lace on the
shoulders.
“You'll see,” said she. “I am having a bodice made like it, with some
satin----”
“I,” interrupted Madame Bourdelais, “I wanted some velvet. Oh! such a
bargain!”
Madame Marty asked: “How much for the silk?”
And off they started again, all together. Madame Guibal, Henriette, and
Blanche were measuring, cutting out, and making up. It was a pillage of
material, a ransacking of all the shops, an appetite for luxury which
expended itself in toilettes longed for and dreamed of--such a happiness
to find themselves in an atmosphere of finery, that they lived buried in
it, as in the warm air necessary to their existence.
Public-domain text, read in full here on John Shaqi.
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