The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
“Oh! is it possible!” exclaimed Madame Marty. “Some women are
fortunate!”
Baron Hartmann, who had followed Mouret's gesture, was looking at the
ladies through the door, which was wide open. He was listening to them
with one ear, whilst the young man, inflamed by the desire to convince
him, went deeper into the question, explaining the mechanism of the new
style of drapery business. This branch of commerce was now based on a
rapid and continual turning over of the capital, which it was necessary
to turn into goods as often as possible in the same year. Thus, that
year his capital, which only amounted to five hundred thousand francs,
had been turned over four times, and had thus produced business to
the amount of two millions. But this was a mere trifle, which could
be increased tenfold, for later on he certainly hoped to turn over the
capital fifteen or twenty times in certain departments.
“You will understand, baron, that the whole system lies in this. It
is very simple, but it had to be found out. We don't want a very large
working capital; our sole effort is to get rid as quickly as possible of
our stock to replace it by another, which will give our capital as many
times its interest. In this way we can content ourselves with a very
small profit; as our general expenses amount to the enormous figure of
sixteen per cent., and as we seldom make more than twenty per cent, on
our goods, it is only a net profit of four per cent at most; but this
will finish by bringing in millions when we can operate on considerable
quantities of goods incessantly renewed. You follow me, don't you?
nothing can be clearer.”
The baron shook his head again. He who had entertained the boldest
combinations, of whom people still quoted the daring flights at the time
of the introduction of gas, still remained uneasy and obstinate.
“I quite understand,” said he; “you sell cheap to sell a quantity, and
you sell a quantity to sell cheap. But you must sell, and I repeat my
former question: Whom will you sell to? How do you hope to keep up such
a colossal sale?”
The sudden burst of a voice, coming from the drawing-room, cut short
Mouret's explanation. It was Madame Guibal, who was saying she would
have preferred the flounces of old Alençon down the front only.
“But, my dear,” said Madame de Boves, “the front was covered with it as
well. I never saw anything richer.”
“Ah, that's a good idea,” resumed Madame Desforges, “I've got several
yards of Alençon somewhere; I must look them up for a trimming.”
And the voices fell again, becoming nothing but a murmur. Prices were
quoted, quite a traffic stirred up their desires, the ladies were buying
lace by the mile.
“Why!” said Mouret, when he could speak, “we can sell what we like when
we know how to sell! There lies our triumph.”
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account