The Ladies' Paradise: A Realistic NovelZola, Émile
General
The Ladies' Paradise: A Realistic Novel
Zola, Émile
Department stores -- Fiction; Paris (France) -- Fiction; Seduction -- Fiction; Women sales personnel -- Fiction
Thus The Ladies' Paradise, after eight o'clock, blazed forth beneath
the clear rays of the sun, in all the glory of its great sale of winter
novelties. Flags were flying at the door, and pieces of woollens were
flapping about in the fresh morning air, animating the Place Gaillon
with the bustle of a country fair; whilst in both streets the windows
developed symphonies of displays, the clearness of the glass showing up
still further the brilliant tones. It was like a debauch of colour,
a street pleasure which burst forth there, a wealth of goods publicly
displayed, where everybody could go and feast their eyes.
But at this hour very few people entered, only a few rare customers,
housewives of the neighbourhood, women desirous of avoiding the
afternoon crush. Behind the stuffs which decorated it, one could feel
the shop to be empty, under arms and waiting for customers, with its
waxed floors and counters overflowing with goods.
The busy morning crowd barely glanced at the windows, without lingering
a moment. In the Rue Neuve-Saint-Augustin and in the Place Gaillon,
where the carriages were to take their stand, there were only two cabs
at nine o'clock. The inhabitants of the district, especially the small
traders, stirred up by such a show of streamers and decorations, formed
little groups in the doorways, at the corners of the streets, gazing at
the shop, making bitter remarks. What most filled them with indignation
was the sight of one of the four delivery vans just introduced by
Mouret, which was standing in the Rue de la Michodière, in front of the
delivery office. They were green, picked out with yellow and red, their
brilliantly varnished panels sparkling in the sun with the brightness
of purple and gold. This van, with its brand-new medley of colours,
the name of the house painted on each side, and surmounted with an
advertisement of the day's sale, finished by going off at a trot, drawn
by a splendid horse, after being filled up with the previous night's
parcels; and Baudu, who was standing on the threshold of The Old Elbeuf,
watched it as far as the boulevard, where it disappeared, to spread all
over Paris in a starry radiance the hated name of The Ladies' Paradise.
However, a few cabs were arriving and forming a line.
Every time a customer entered, there was a movement amongst the shop
messengers, who were drawn up under the lofty doorway, dressed in livery
consisting of a light green coat and trousers, and striped red and
yellow waistcoat. Jouve, the inspector and retired captain, was also
there, in a frock-coat and white tie, wearing his decoration like a
sign of respectability and probity, receiving the ladies with a gravely
polite air, bending over them to point out the departments. Then they
disappeared in the vestibule, which was transformed into an oriental
saloon.
Public-domain text, read in full here on John Shaqi.
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