Prior to the appearance of the first number, in January, 1795, the new journal had been well advertised. Cotta was prepared to spend money on it freely; the contributors were to be handsomely paid, and twenty-five of the best known writers in Germany had promised their cooperation. There was every reason to hope for a dashing success; and to make assurance doubly sure Schiller arranged for 'cooked' reviews of the _Horen_ to be paid for by its publisher. But when the time came to launch his enterprise the hopeful editor found himself left very much in the lurch. 'Lord help me, or I perish' he wrote ruefully to Körner, on December 29; 'Goethe does not wish to print his 'Elegies' in the first number, Herder also prefers to wait, Fichte is busy with his lectures, Garve is sick, Engel lazy and the others do not answer.' And so it came about that the first number of the _Horen_ was largely made up of rather abstruse reading. Schiller did not fully realize that the philosophy on which he had been feeding with satisfaction for three years was not a palatable diet for the general literary public. He regarded his own 'Letters on Aesthetic Education' as a model of lucid popular exposition,--as indeed they are in comparison with Kant. But the number was further freighted with a deep-diving article by Fichte, while Goethe's poetic 'Epistle' in hexameters, and the beginning of his 'Conversations of German Emigrés ', though in a lighter vein, were not of thrilling interest to seekers after entertainment. The public, which had expected something different, was disappointed; and when succeeding numbers brought further brain-racking profundities, there was a large ebullition of disgust. Cotta began to write of complaints and cancelled subscriptions; and ere long it looked as if the _Horen_ would prove a big fiasco. Schiller, who should have been inured by this time to the consequences of editorial misjudgment, was disgruntled, vexed. He began to feel that the German public was an indolent, long-eared beast that needed the education of the scourge rather than of aesthetic letters. He made some effort, it is true, to enliven his columns with more entertaining matter, but the abstruse, in prose and verse, continued to preponderate. By autumn he was minded to give up the whole undertaking, but was persuaded by Cotta to go on. Meanwhile he had begun to grow weary of theorizing and to feel the homesickness of the poet. 'Wilhelm Meister', as it began to issue from the press, excited his unbounded enthusiasm. 'I cannot tell you', he wrote to his new friend, I cannot tell you how painful it is to me oftentimes to turn from a work of this character to philosophy. There everything is so bright, so living, so harmonious and humanly true; here everything is so strict, so rigid, so very unnatural.... This much is certain: the poet is the only true human being, and the best philosopher is only a caricature beside him.