Belasco, David, 1853-1931; Theater -- United States
“After our engagement was finished inducements came to me from all
quarters to give up my New York opportunity and continue with
’American Born.’ I knew there was a fortune in the play, but I was
loath to come East with the reputation of a writer and producer of
highly sensational melodrama. I had an uneasy feeling that it would
hurt me with the powers at the Madison Square. Of course I could
have kept my interest in ’American Born’ without letting my name
appear, but I was going to a new land, practically to begin all
over again, and I wanted to enter it free of any possible handicap.
So I took the claptrap manuscript and burned it.”
Soon after making that fiery purgation Belasco left Chicago and came to
New York to confront Daniel Frohman and negotiate concerning employment
under that manager.
THE MADISON SQUARE THEATRE.
The Madison Square Theatre, situated on the south side of Twenty-fourth
Street, a little way westward from Madison Square and adjacent to the
old Fifth Avenue Hotel, stood on the site of what had been Daly’s first
Fifth Avenue Theatre, opened August 17, 1869, and burnt down January 1,
1873. That site had, previous to 1869, been for several years occupied
by a building, erected in the Civil War time, by Amos R. Eno, and
devoted to public amusements. I remember it as once the professional
abode of negro minstrels, and again as a sort of vaudeville theatre
conducted by a journalist, then well-known, Thaddeus W. Meighan
(1821-18--). In 1868 the notorious James Fisk, Jr., acquired control of
it, and, in a much improved condition, it was opened, January 25, 1869,
as Brougham’s Theatre, and such it continued to be until the following
April 3, when Fisk summarily ousted Brougham and presently installed a
company of French performers in opera bouffe, headed by Mlle. Irma. A
few weeks later Augustin Daly obtained a lease of the building from
Fisk, made extensive alterations in it, and opened it as the Fifth
Avenue Theatre. Some time after its destruction by fire, in 1873, it was
rebuilt, and presently it was leased by James Steele Mackaye
(1842-1894), an actor and manager of rare talent and eccentric
character, who named it the Madison Square Theatre, and opened it, April
23, 1879, with a revival (as “Aftermath; or, Won at Last”) of his play
which had originally and successfully been produced, as “Won at Last,”
December 10, 1877, at Wallack’s Theatre. Later, Mackaye formed an
association with the Mallory brothers,--the Rev. Dr. George Mallory,
editor of an ecclesiastical newspaper called “The Churchman,” and
Marshall H. Mallory, a highly energetic and enterprising man of
business,--the Mallorys becoming the proprietors of the theatre and
Mackaye the manager. Under this new control great changes were made in
the building; the auditorium was newly and richly decorated, a double
stage, which could be raised and lowered, thus facilitating changes of
Public-domain text, read in full here on John Shaqi.
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