Belasco, David, 1853-1931; Theater -- United States
“The commercialism of the drama,” so said that manager, “_has
justified itself...._ The Theatre of to-day is no Chicago
University or Carnegie Library. If you look after the _financial
end_ of the Drama, _which is the main thing_, the public may be
trusted to maintain a high standard.”
TENDENCY TO COMBINATION IN MODERN BUSINESS.
An honest, just, equitable organization of business is always right, and
no one but a fool or a knave would ever question the legality or
propriety of it. The drift of the present age, in commercial affairs,
is, and for a considerable time has been, toward combination,
organization--in a word, _efficiency_. Business men of the United
States, little by little, have awakened to the imperative necessity of
conservation of energy and resources, systematic labor, economy; the
sensible use of every force that tends to the advancement of
civilization, the increase of public prosperity, and the diffusion of
intelligence. One of those forces is the Theatre, and it is one of
prodigious influence. No intelligent observer acquainted with its
history would maintain that its condition, particularly as a business
institution, has ever been perfect or is perfect now. It is certain,
however, that its commercial condition has, within the last
half-century, very considerably improved, because not only have the ban
of the Church and the stigma of Society been, to a large extent, removed
from it, but great wealth has been bestowed on its enhancement, and
expert executive talent has sometimes been enlisted in the management of
its affairs.
CAUSES OF THEATRICAL PROGRESS.
Public-domain text, read in full here on John Shaqi.
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