The contrast between information and art in our books, and the tendency
to stress information with a moral bent, are both thrown into sharper
relief by the success of American architecture in expressing more and
more a significant and lasting beauty. Nothing might seem at first
more utilitarian than a building, and few things in our country seem
less permanent, we have such a passion for altering. Yet art has made
its greatest progress with us in architecture, and the stages of the
progress have been accompanied by just such a selection and choice of
subject as Aristotle’s remarks about character would imply. In our cities
a genuine impulse toward beauty began to show itself two decades ago in
shop-windows. Where else should beauty appear but in the enterprises we
care most about? Since we were lovers of business, we began to indicate
the beauty that business has in our eyes. The shop-window ceased to
be, what in country hardware stores it still often is, a place where
samples of all the merchandise were displayed, an order card from which
you could plan your purchases; it became rather a scene of loveliness
to contemplate for its own sake, an attraction to hold you rooted to
the spot rather than a stimulus to hurry you inside to buy. Probably
the shop-windows in our great streets could not be justified now on a
purely economic basis; they have been lifted into the realm of beauty
and are things to remember. But for this kind of shop-window not every
article the store sells is “proper”, in the Aristotelian sense; nothing
ridiculous is shown, though ridiculous things are bought and sold,
nothing trivial is shown, and nothing that discloses too publicly the
animal conditions in which we lead our spiritual life. With a different
selection of articles which the store for our convenience must sell, we
might have a comic window, the sight of which would cause us to smile
at ourselves, or a satiric one, which would teach us to laugh at our
fellowman.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account