The Mapleson Memoirs, 1848-1888, vol IMapleson, James Henry
History
The Mapleson Memoirs, 1848-1888, vol I
Mapleson, James Henry
Opera -- England -- London; Opera -- United States
Long before the theatre opened we had abundant signs of a prosperous
season, and as the event drew near money poured in from various sources.
We received in private subscriptions as much as £12,000. The
booksellers' subscriptions amounted to £29,000 more, and in the course
of the season the box-office sales alone brought in another £29,000.
Altogether, counting profits from the Floral Hall concerts and sums
received for the services of singers at public as well as private
concerts, we received during the season of 1869 a grand total of
£80,000.
On the other hand, we paid away in artists' salaries £22,000; for
working expenses (including chorus), £13,000; orchestra, £7,500; sundry
charges, £2,000.
Our whole expenditure came to £44,000, leaving us a clear profit of
about £36,000.
Out of my half-share of this profit I had to pay for insurance and poor
rates £3,000. Against this Mr. Gye put the use of the theatre, which was
his property.
By our articles of partnership Mr. Gye had stipulated that he should
"take no part in the management of the theatre unless he wished to do
so." This wish came upon him after about a fortnight.
Our success during this season proved that though two rival Italian
Operas can scarcely be carried on without loss on both sides, one
Italian Opera can be made the source of very considerable profit. Even,
however, with a monopoly there are two things essential to success. The
operatic manager who would prosper must appeal to the public with a very
strong Company, and with new works. Such casts as we secured for some of
the recognized masterpieces of dramatic music could not fail to fill the
theatre.
Among the new works or revivals produced at the Royal Italian Opera
during the season of 1869 may be mentioned: Fidelio, The Magic Flute,
Robert le Diable, Cherubini's Medea, Hamlet (first time in England),
with Nilsson as "Ophelia," and Don Bucefalo (also first time in
England). Medea had before been given at my own establishment with
Mdlle. Titiens in the tragic part of the heroine. In Le Prophète,
Titiens and Mongini appeared together, Titiens, of course, as "Fidès,"
Mongini as "John of Leyden." Don Giovanni was played with Titiens as
"Donna Anna," Nilsson as "Donna Elvira," and Patti as "Zerlina;" while
the part of the dissolute hero was taken by Faure, and that of "Don
Ottavio" by Mario.
Public-domain text, read in full here on John Shaqi.
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