But again, we cannot tell that the mass of mankind, or any section of
the mass, is not generally and normally under the influence of some
of the causes of mal-observation previously noticed. We avoid the
“idols of the cave” by trusting Common Sense, but what is to guard us
against the “idols of the tribe”? Moreover, the common estimate of
different sources of happiness seems to involve all the confusion of
ideas and points of view, which in defining the empirical method of
Hedonism we have taken some pains to eliminate. In the first place it
does not distinguish between objects of natural desire and sources
of experienced pleasure. Now we have seen (Book i. chap. iv.) that
these two are not exactly coincident--indeed we find numerous examples
of men who continue not only to feel but to indulge desires, the
gratification of which they know by ample experience to be attended
with more pain than pleasure. And therefore the current estimate of
the desirability of objects of pursuit cannot be taken to express
simply men’s experience of pleasure and pain: for men are apt to think
desirable what they strongly desire, whether or not they have found it
conducive to happiness on the whole: and so the common opinion will
tend to represent a compromise between the average force of desires and
the average experience of the consequences of gratifying them.
We must allow again for the intermingling of moral with purely
hedonistic preferences in the estimate of common sense. For even when
men definitely expect greater happiness from the course of conduct
which they choose than from any other, it is often because they think
it the right, or more excellent, or more noble course; making, more
or less unconsciously, the assumption (which we shall presently have
to consider) that the morally best action will prove to be also the
most conducive to the agent’s happiness. And a similar assumption
seems to be made--without adequate warrant--as regards merely æsthetic
preferences.
Again, the introduction of the moral and æsthetic points of view
suggests the following doubt:--Are we to be guided by the preferences
which men avow, or by those which their actions would lead us to infer?
On the one hand, we cannot doubt that men often, from weakness of
character, fail to seek what they sincerely believe will give them most
pleasure in the long-run: on the other hand, as a genuine preference
for virtuous or refined pleasure is a mark of genuine virtue or refined
taste, men who do not really feel such preference are unconsciously or
consciously influenced by a desire to gain credit for it, and their
express estimate of pleasures is thus modified and coloured.
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