It seems, then, impossible to affirm that the external sanctions of
men’s legal duties will always be sufficient to identify duty with
interest. And a corresponding assertion would be still more unwarranted
in respect of moral duties not included within the sphere of Law. In
saying this, I am fully sensible of the force of what may be called
the Principle of Reciprocity, by which certain utilitarians have
endeavoured to prove the coincidence of any individual’s interest with
his social duties. Virtues (they say) are qualities either useful or
directly agreeable to others: thus they either increase the market
value of the virtuous man’s services, and cause others to purchase them
at a higher rate and to allot to him more dignified and interesting
functions; or they dispose men to please him, both out of gratitude
and in order to enjoy the pleasures of his society in return: and
again--since man is an imitative animal--the exhibition of these
qualities is naturally rewarded by a reciprocal manifestation of them
on the part of others, through the mere influence of example. I do
not doubt that the prospect of these advantages is an adequate motive
for cultivating many virtues and avoiding much vice. Thus on such
grounds a rational egoist will generally be strict and punctual in the
fulfilment of all his engagements, and truthful in his assertions,
in order to win the confidence of other men; and he will be zealous
and industrious in his work, in order to obtain gradually more
important and therefore more honourable and lucrative employment; and
he will control such of his passions and appetites as are likely to
interfere with his efficiency; and will not exhibit violent anger or
use unnecessary harshness even towards servants and subordinates; and
towards his equals and superiors in rank he will be generally polite
and complaisant and good-humoured, and prompt to show them all such
kindness as costs but little in proportion to the pleasure it gives.
Still, reflection seems to show that the conduct recommended by this
line of reasoning does not really coincide with moral duty. For, first,
what one requires for social success is that one should _appear_,
rather than _be_, useful to others: and hence this motive will not
restrain one from doing secret harm to others, or even from acting
openly in a way that is really harmful, though not perceived to be
so. And again, a man is not useful to others by his virtue only, but
sometimes rather by his vice; or more often by a certain admixture
of unscrupulousness with his good and useful qualities. And further,
morality prescribes the performance of duties equally towards all, and
that we should abstain as far as possible from harming any: but on the
principle of Reciprocity we should exhibit our useful qualities chiefly
towards the rich and powerful, and abstain from injuring those who can
retaliate; while we may reasonably omit our duties to the poor and
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