One railroad reaching out of New York into the mountains at the
northeastern corner of that State and losing itself at some obscure town,
a railroad without valuable connections and ramifications, has made its
passenger business a little gold-mine by scientific nurturing. It sent its
passenger representatives up into the country towns, and they sought to
improve conditions of every sort there. They started agitation for better
roads from the railroad into the uplands where city folk were prone to
wander; they helped the boarding-house landlord and the country
hotel-keeper to bring their facilities up to attractive standards. In some
cases they induced capital to come in and build new hotels. In every case
they offered free space in the railroad's summer resort literature.
Under a single general passenger agent pursuing such a campaign
unflaggingly the passenger receipts of that small railroad increased 125
per cent in eight years!
[Illustration: THE FAMOUS THOMAS VIADUCT, ON THE BALTIMORE & OHIO AT
RELAY, MD., BUILT BY B. H. LATROBE IN 1835, AND STILL IN USE]
[Illustration: THE HISTORIC STARUCCA VIADUCT UPON THE ERIE]
[Illustration: THE CYLINDERS OF THE DELAWARE & HUDSON MALLET]
[Illustration: THE INTERIOR OF THIS GASOLINE-MOTOR-CAR ON THE UNION
PACIFIC PRESENTS A MOST UNUSUAL EFFECT, YET A MAXIMUM OF VIEW OF THE OUTER
WORLD]
Take the case of Atlantic City. That town used to be a collection of
wooden hotels, set along a sandy, pleasant beach, which were content with
six or eight weeks of good business in midsummer. The railroads that
stretched their rails down to it registered good earnings during that hot
season, and they had to put in extensive plants to handle that six or
eight weeks of heavy traffic. The extensive--and expensive--plants were
idle a great part of the year, and there was a lot of capital wasted. The
managers of the railroads told the summer hotel proprietors that, and
asked why beach property should be a losing investment ten months out of
the year. That was a new sort of proposition for a summer resort hotel
proprietor but it seemed sound argument and the hotels extended their
seasons at either end. They combined with the railroads in making
attractive special rates for these duller parts of the season, and before
long the spring was well nigh as popular and as profitable as midsummer.
Public-domain text, read in full here on John Shaqi.
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