It is of almost national interest that Niagara is so centrally located, that within seven hundred miles of this great cataract live two-thirds of the population of the United States and Canada. This of itself, were there no Niagara Falls, would guarantee the growth of the town of Niagara Falls. Add to this strategic location the exceptional advantages to be found here by industrial plants looking for a home, and also the evident fact that Niagara Falls is a delightful spot in which to reside, it is clear that if a great and beautiful city does not develop here in the next century human prophecy will have missed its guess and tons of advertising will have been wasted. Twenty-five million dollars are, it is said, invested in capital now in the present town, and the value of imports and exports in 1906 was over two millions and over twelve millions, respectively. Fourteen railways here find terminals and the town has over one hundred mails daily. With splendid educational advantages, with twenty miles and more of pavement already laid, with a beautiful and efficiently conducted public library, with a city water pumping plant capable of handling twenty million gallons daily, and nearly forty miles of drains, with a citizenship active, patriotic, and capable, is it any wonder that Niagara Falls' real estate agents and suburban resident promoters are thriving like the old cabmen and side-show operators thrived in the "good old days" of private ownership along the Niagara's bank? There is no discounting the advances this interesting little city has made in the past ten years and more, and there is very little possibility, on the face of things of a tremendously accelerated growth in the coming century. Big problems are here being worked out; big schemes are afoot, big things will happen--an advance will come because of the plain merit of the bare facts of the case without unnecessary inducement or overcapitalisation of the advertising agencies. The world needs power to do its work, and until we sit down calmly and figure out a way for the ocean tides to do our work, as ought in all conscience to be the case to-day, Niagara Falls will hold out extraordinary inducement to all industrial promoters which cannot be rivalled in many ways at any other point. If only the ends of industry can be achieved without destroying this great continental scenic wonder! There are those who are unwilling to take a single rainbow from that ocean of rainbows amidst the Falls to drive another wheel. But there is surely a sane middle ground to be found here, and it is certain that brave, thinking men are on the sure track to find it.