Light gains, and frequent, make a heavy purse, {314} was one of Francisco’s proverbs. But Piedro was in too great haste to get rich to take time into his account. He set his invention to work, and he did not want for ingenuity, to devise means of cheating without running the risk of detection. He observed that the younger part of the community were extremely fond of certain coloured sugar plums, and of burnt almonds. With the money he had earned by two months’ trading in fruit he laid in a large stock of what appeared to these little merchants a stock of almonds and sugar-plums, and he painted in capital gold coloured letters upon his board, “Sweetest, largest, most admirable sugar-plums of all colours ever sold in Naples, to be had here; and in gratitude to his numerous customers, Piedro adds to these, ‘Burnt almonds gratis.’”. This advertisement attracted the attention of all who could read; and many who could not read heard it repeated with delight. Crowds of children surrounded Piedro’s board of promise, and they all went away the first day amply satisfied. Each had a full measure of coloured sugar-plums at the usual price, and along with these a burnt almond gratis. The burnt almond had such an effect upon the public judgment, that it was universally allowed that the sugar-plums were, as the advertisement set forth, the largest, sweetest, most admirable ever sold in Naples; though all the time they were, in no respect, better than any other sugar-plums. It was generally reported that Piedro gave full measure—fuller than any other board in the city. He measured the sugar-plums in a little cubical tin box; and this, it was affirmed, he heaped up to the top, and pressed down before he poured out the contents into the open hands of his approving customers. This belief, and Piedro’s popularity, continued longer even than he had expected; and, as he thought his sugar-plums had secured their reputation with the _generous public_, he gradually neglected to add burnt almonds gratis. One day a boy of about ten years old passed carelessly by, whistling as he went along, and swinging a carpenter’s rule in his hand. “Ha! what have we here?” cried he, stopping to read what was written on Piedro’s board. “This promises rarely. Old as I am, and tall of my age, which makes the matter worse, I am still as fond of sugar-plums as my little sister, who is five years younger than I. Come, Signor, fill me quick, for I’m in haste to taste them, two measures of the sweetest, largest, most admirable sugar-plums in Naples—one measure for myself and one for my little Rosetta.” “You’ll pay for yourself and your sister, then,” said Piedro, “for no credit is given here.”