The Pictorial Press: Its Origin and ProgressJackson, Mason
History
The Pictorial Press: Its Origin and Progress
Jackson, Mason
Illustration of books; Newspapers -- Illustrations
The national excitement about Queen Caroline's trial was dying out when
the first gentleman in Europe prepared for his coronation. On this
occasion the _Observer_ gave the lieges appropriate pictures of the
august ceremony. The best draughtsmen and engravers on wood, then very
few in number, were employed to prepare views of Westminster Abbey and
Westminster Hall during the coronation ceremony and the banquet which
followed. The _Observer_ of July 22nd, 1821, contains four engravings,
which, considering the limited artistic means at command, are by no
means discreditable to the management of the paper. On this occasion a
double number was published, the price of which was fourteen pence, and
the publisher evidently thought it was very cheap. He announced that he
would keep the number on sale for ten days after publication, so that no
one might be disappointed in getting a copy. All these engravings of the
coronation of George IV. were done on what was then considered a large
scale, though none of them exceed a half-page of the present illustrated
newspapers, and were finished as regards light and shade, according to
the best ability of the artist.
The coronation number of the _Observer_ produced a great sensation, and
it had a very large sale. Nothing like it had ever been done before, and
the public eagerly paid the double price for the sake of the engravings.
Fourpence was paid for stamp duty on each sheet, amounting on the whole
to 2000_l._ paid to Government for stamp duty, exclusive of paper duty.
The number consisted of two sheets, each of which had a sale of 60,000
copies. This was a very good stroke of business, and Mr. Clement had
fair reason to congratulate himself on his successful enterprise. It
prompted him to further efforts; but, unfortunately, he had not the
wisdom to confine his energies to one channel, and what he gained by one
speculation he lost by another. It was at this time he purchased the
_Morning Chronicle_ for 42,000_l._; but, as I have before stated, this
turned out a disastrous investment, and also injured for a time the
otherwise successful _Observer_.
Soon after his coronation George IV. visited Ireland, and while on his
way received the melancholy intelligence of the death of his consort,
the unfortunate Queen Caroline, which, however, did not prevent His
Majesty from continuing his journey. The _Observer_ of Sept. 2nd, 1821,
published 'A correct View of his Majesty King George the Fourth landing
from the _Lightening_ Steam Packet, Capt. Skinner, on the Pier of the
Harbour of Howth, on Sunday, the Twelvth of August, 1821.' In describing
this event the _Observer_ spoke of it as the opening of a new era for
Ireland, and of the highest importance both in an historical and
political point of view.
Public-domain text, read in full here on John Shaqi.
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