The pioneer West : $b Narratives of the westward march of empire
History
The pioneer West : $b Narratives of the westward march of empire
Frontier and pioneer life -- West (U.S.)
The Jew clothing-stores present the most marvelous fertility of
invention in this style of advertising. Bills are posted all over the
doorways, in the windows, on the pavements, and on the various articles
of clothing hung up for sale. He who runs may read:
“NOW OR NEVER! _Cheapest coats in the world!!_ PANTS GIVEN AWAY!!!
WALK IN, GENTS.”
And so on without limit. New clothes and clothes doubtful are offered
for sale at these prolific establishments, which are always selling
off at cost or suicidal prices, yet never seem to be reduced in stock.
I verily believe I saw hanging at the door of one of these shops
the identical pair of stockings stolen from me several years ago at
Strawberry.
Drinking establishments being rather numerous, the competition in
this line of business gives rise to a very persuasive and attractive
style of advertising. The bills are usually printed in florid and
elaborately gilt letters, and frequently abound in pictures of an
imaginative character. “Cosy Home,” “Miner’s Retreat,” “Social Hall,”
“Empire,” “Indication,” “Fancy-Free,” “Snug,” “Shades,” etc., are a few
of the seductive names given to these places of popular resort; and
the announcements are generally followed by a list of “choice liquors”
and the gorgeous attractions of the billiard department, together with
a hint that Dick, Jack, Dan, or Jerry “is always on hand, and while
grateful for past favors will spare no pains to merit a continuance of
the same. By catering to the public taste he hopes to make his house
in the future, as it has been in the past, a real Home for the Boys!”
Nice homes these, and a nice family of boys that will come out of them!
Where will they live when they grow to be men? A good idea it was to
build a stone penitentiary.
“_Oh yes! Oh yes! Oh yes!_”
“AUCTION SALES EVERY DAY!”
This is another form of advertisement for a very prolific branch of
trade. Day and night auctions are all the rage in Virginia as in San
Francisco. Everything that can’t go any other way, and many things that
can, go by auction. Stocks, horses, mules, boots, groceries, tinware,
drugs and medicines, and rubbish of all kinds are put in flaming bills
and auctioned off to the highest bidder for cash. “An’af! an’af! an’af!
shall I have it?” is a part of the language popularly spoken on the
principal streets.
A cigar store not much bigger than a dry-goods box must have its
mammoth posters out over the town and hill-sides, displaying to the
public eye the prodigious assortments of Regalias, Principes, Cheroots,
etc., and choice brands of “Yellow-leaf,” “Honey-dew,” “Solace,” and
“Eureka,” to be had within the limits of their cigar and tobacco
emporium. If Archimedes were to rush from the solace of a bath and run
naked through the streets of Virginia, shouting, “Eureka! Eureka!”
it would merely be regarded as a dodge to dispose of an invoice of
Fine-Cut.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account