To reach the heart of the people the appeal must be in the people's own idioms. There is nothing of this kind in the Postal Guide: you stumble across conveniences for the first time in its pages entirely by accident—conveniences, perhaps, which you have only imagined in dreams and have perhaps thought of asking Mr. Henniker Heaton to advocate. And all the time they were in existence, buried in the pages of the Postal Guide. But the man who delights in Bradshaw should find the most entertaining portion of the volume in the list of offices and time-tables. By itself this section is an admirable lesson in geography. ┏━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┓ ┃ YOU WONT BE ┃ ┃ ┃ ┃ NOT LIKE WHAT YOU ┃ ┃ MIGHT CALL HAPPY NOT ┃ ┃ TILL YOU'VE JOINED ┃ ┃ ┃ ┃ THE BEDMINSTER DOWN PENNY BANK. ┃ ┗━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━┛ I have always found the list of the London streets showing their nearest post offices extremely useful. If I cannot locate the district in which the street is situated by its name alone, I am often able to do so when I know the name of its nearest post office. For instance, Holford Square, W.C.: where is it in the big Western Central District? The Guide tells me King's Cross Road is the nearest post office, and I know what part of London to make for at once. The time-tables of the provincial mail services always interest me exceedingly. Part of the charm of writing a letter is to be able to realise the time when your friend will be reading it. You can of course usually do this if you send a letter by the last post. You know then that as a rule he will be reading it at breakfast. But if your friend lives at Red Hill and you post your letter in London to him after breakfast, when will he get it? The Guide will enlighten you at once. He will be reading the letter between 3 and 4 P.M. If your friend lives at Wick, in the very north of Scotland, when will he get the letter which you post to him in London, say on a Monday evening at 6 o'clock? Again you can fix the delivery of the letter within an hour at about 6 o'clock on the following evening. If he writes to you by return, and posts the letter the same evening at 11 o'clock, you will receive it by the first post on Thursday morning. Now if you went to the local post office with an inquiry on this subject, the official will only look at the Post Office Guide for the information which you could have obtained yourself without the trouble of a journey.