Many rules have been proposed for winning the attention of the congregation. Some have laid stress on commencing the sermon with something striking. Mr. Moody, the evangelist, whose opinion on such a subject ought to be valuable, recommends the preacher to crowd in his best things at the beginning, when the attention is still fresh. Others have favoured the opposite procedure. During the first half of the discourse nearly every audience will give the speaker a chance. At this point, therefore, the heavier and drier things which need to be said ought to occur. But about the middle of the discourse the attention begins to waver. Here, therefore, the more picturesque and interesting things should begin to come; and the very best should be reserved for the close, so that the impression maybe strongest at the last.[31] St. Augustine says that a discourse should instruct, delight and convince;[32] and perhaps these three impressions should, upon the whole, follow this order. The more instructive elements--the facts and explanations--should come first, appealing to the intellect; then should follow the illustrative and pathetic elements, which touch the feelings; and then, at the close, should come those moving and over-awing considerations which stir the conscience and determine the will. Thus the impression would grow from the commencement to the close.[33] To obtain command of language it is good to hear the best speakers and to read the best books. It has been my fortune to be acquainted with a good many celebrated preachers; and I have observed that, almost without exception, they have had a thorough acquaintance with the whole range of the higher English literature. To have the music of Shakespeare or Milton echoing in your memory, or to have lingering in your ear the cadence and sweep of the sentences of Thackeray and De Quincey, will almost unawares give you a good style.[34] In reading over an old sermon of my own, I can almost tell whether or not, in the week of its composition, I was reading good literature. In the former case the language is apt to be full and harmonious, and sprinkled over with gay flowers of maxim and illustration, whereas in the latter the style of the performance is apt to be bald and jerky.[35]