There is no demand which people make more imperatively in our day than that their minister should be a man. It is not long since a minister was certain of being honoured simply because he belonged to the clerical profession and wore the clerical garb. People, as the saying was, respected his cloth. But ours is a democratic age, and that state of public feeling is passing away. There is no lack of respect, indeed, for ministers who are worthy of the name; perhaps there is more of it than ever. But it is not given now to clerical pretensions, but only to proved merit. People do not now respect the cloth, unless they find a man inside it. Perhaps the educational preparation through which we pass at college is not too favourable to this kind of power. In the process of cutting and polishing the natural size of the diamond runs the risk of being reduced. When we are all passed through the same mill, we are apt to come out too much alike. A man ought to be himself. Your Emerson preached this doctrine with indefatigable eloquence. Perhaps he exaggerated it; but it is a true doctrine; and it is emphatically a doctrine for preachers. What an audience looks for, before everything else, in the texture of a sermon is the bloodstreak of experience; and truth is doubly and trebly true when it comes from a man who speaks as if he had learned it by his own work and suffering. It will generally be noticed in any man who makes a distinct mark as a preacher that there is in his composition some peculiarity of endowment or attainment on which he has learned to rely. It may be an emotional tenderness as in McCheyne, or a moral intensity as in Robertson of Brighton, or intellectual subtlety as in Candlish, or psychological insight as in Beecher. But something distinctive there must be, and, therefore, one of the wisest of rules is, Cultivate your strong side. But what tells most of all is the personality as a whole. This is one of the prime elements in preaching. The effect of a sermon depends, first of all, on what is said, and next, on how it is said; but, hardly less, on who says it. There are men, says Emerson, who are heard to the ends of the earth though they speak in a whisper.[44] We are so constituted that what we hear depends very much for its effect on how we are disposed towards him who speaks. The regular hearers of a minister gradually form in their minds, almost unawares, an image of what he is, into which they put everything which they themselves remember about him and everything which they have heard of his record; and, when he rises on Sunday in the pulpit, it is not the man visible there at the moment that they listen to, but this image, which stands behind him and determines the precise weight and effect of every sentence which he utters. * * * * *