I turn over the advertisements of this publication of the " 'Now' Folk". One offers "The Business Side of New Thought." Another offers "The Books Without an If", with your money back IF you are not satisfied! Another offers land in Bolivia for two dollars an acre. Another quotes Shakespeare: " 'Tis the mind that makes the body rich." Another offers two copies of the "Phrenological Era" for ten cents. There is apparently no delusion of any age or clime which cannot find dupes among the readers of this New Nonsense. One notice commands: Stop! A Revelation! A Book has been written entitled "Strands of Gold" or "From Darkness into Light!" Another announces: The Most Wonderful Book of the Ages: The Acquarian Gospel of Jesus the Christ, Transcribed from the Book of God's Remembrance, the Akashic Records. And here is an advertisement published in Mr. Atkinson's paper: Numerology: the Universal Adjuster! Do you know: What you appear to be to others? What you really are? What you want to be? What would overcome your present and future difficulties? Write to X, Philosopher. You will receive full particulars of his personal work which is dedicated to your service. No problem is too big or too small for Numerology. Understanding awaits you. And looking in the body of the magazine, you find this Philosopher imparting some of this Understanding. Would you like, for example, to understand why America entered the War? Nothing easier. The vowels of the Words United States of America are uieaeoaeia, which are numbered 2951561591, which added make 45, or 4 plus 5 equals 9. You might not at first see what that has to do with the War--until the Philosopher points out that "9 in the number of completion, indicating the end of a cosmic cycle." That, of course, explains everything. And here is a work on what you perhaps thought to be a dead science, Astrology. It is called "Lucky Hours for Everybody: A True System of Planetary Hours by Prof. John B. Early. Price One Dollar." It teaches you things like this: Saturn's negative hours are especially good for all matters relating to gold-mining..... The Sun negative rules the emerald, the musical note D sharp, and the number four. The lunar hours are a good time to deal in public commodities, and to hire servants of both sexes..... A recent lady visitor informed me that she had made several vain attempts to transact important business in the hours ruled by Jupiter, usually held to be fortunate, while she was nearly always fortunate in what she began in the hours ruled by Saturn. Upon investigation I found her name was ruled by the Sun negative, and that she had Capricorn with Saturn therein as her ascendant at birth, which explains.