“In Nervous Diseases, especially Neurasthenic cases with origin in some sexual or genito-urinary disorder, for its action as a vitalizing tonic and reconstructive, restoring nutrition to germ plasm, relieving pathological conditions and for soothing and sustaining the nerves controlling the parts.” Bear in mind in reading the foregoing statement and the following that we are concerned with two drugs whose effects are exerted on mucous membranes especially of the genito-urinary tract. “In Gestation Cases, showing tendency to albumin and convulsions, for toning the pelvic organs, clearing up the urine and cleansing the urinary bladder and outlet. In the Lying-in-Room for relieving the affections of urethra and bladder, painful strangury of the urethra and painful micturition due to the pressure of fœtal head upon the neck of the bladder and upon the urethra during labor, and infection, either septic or gonorrheal.” “In Weakness of the Kidneys, causing loss in tone and general health and Impairment of Eyesight--for strengthening the kidneys and bladder and toning the nervous system; and also for aiding in the constitutional treatment of Gonorrheal Infection of the Eyes. “In the treatment of the Prostate, Testes, Mammæ, Ovaries, and Urethra, Kidneys and Bladder, for its soothing, slightly antiseptic, aphrodisiac, toning and restoring action to the mucous membrane and glands. By its use the parts affected in many cases returning to their normal condition.” While the reference to its aphrodisiac action and to the restoration of parts to the normal may have little interest to physicians, it may be counted on to appeal to the sexual neurasthenic. In premature senility: “Sanmetto ... is unexcelled as a vitalizing tonic to the withered glands of the reproductive system, promoting their normal secretory activity.” These claims are not only absurd but also harmful; they tend to perpetuate a hypochondriacal state of mind in the class of patients appealed to--the sexual neurasthenic. There is, however, a more serious side; the tendency of certain other claims made for the preparation are vicious and dangerous as well as misleading. The advertising claims are likely to induce some physicians--those who accept advertising “literature” as dependable--to belittle the importance of serious diseases of the sexual organs and to be content with Sanmetto, which, even if it gave as good results as other balsamic remedies, would be, at best, only a halfway measure. This in an advertising pamphlet physicians are given this advice as to the treatment of gonorrhea.