The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2Council on Pharmacy and Chemistry (American Medical Association)
Science
The Propaganda for Reform in Proprietary Medicines, Vol. 1 of 2
Council on Pharmacy and Chemistry (American Medical Association)
Patent medicines
Sulphuric acid is certainly an oxidizing agent and in virtue thereof
removes hydrogen; but not in a solution whose concentration with
respect to sulphuric acid is approximately only 0.82 per cent. The
statement that nitrogen is the “base of all explosives” is another
example of the methods of the promoters. As it is a well-known fact,
however, that nitrogen itself is one of the least reactive of gaseous
elements, little confidence can be placed in such remarks as “Nitrogen
which is energy itself.” Another mystifying term used in the formula
is “Ac. Butanol-Dioic,” which is a true chemical name, certainly,
but it is one by which few physicians will recognize simple malic
acid, an ordinary vegetable acid widely distributed in ripe fruits,
such as apples and pears, and possessing the properties simply of a
relatively weak organic acid. To describe it as exercising any potent
influence “in the oxidation of the phosphorus as lecithin in the
cell”--especially in the extremely low concentration in which it is
stated to exist in Alleotone--is simply an absurd juggling with words.
It is not much to be wondered at that the public should be taken in
by pseudoscientific “literature”; but it is not only strange, it is
discreditable to our profession, that among its members should be
found any to accept such rubbish as the above quoted “literature” as
information worth acting on--yet such there are, judging from the
testimonials.--(_Abstracted from The Journal A. M. A., Feb. 1, 1908._)
The Commercial Value of Adverse Criticism
For skilful attempts to convert a “knock” into a “boost,” commend
us to the discredited nostrum exploiter. The federal Food and Drugs
Act did much to bring out this amiable quality--possibly developed
it. While somewhat ancient history, it is well to call to mind what
happened when the excise authorities insisted either that the “patent
medicine” booze, Peruna, have some medicine put in it, or else that
its manufacturers should go into the saloon business. Hartman at once
got out a new label stating that “for a number of years a multitude of
grateful friends” had urged “that Peruna be given a slight laxative
quality.” Thenceforth the innocents and near-innocents could get their
perunaese jag only at the risk of a “bad quarter of an hour.”
One of the latest attempts to wriggle out of an uncomfortable position,
and at the same time make capital out of the wriggling, is seen in the
advertising of Alleotone, a nostrum of the pseudoscientific type, which
was shown up in The Journal of Feb. 1, 1908. The “formula” furnished is
for the most part a jargon of misleading and mystifying nonsense and
fulfils the same purpose as the voluble “patter” of the gentleman who
is manipulating three shells and a pea at the county fair.
Public-domain text, read in full here on John Shaqi.
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