NATURE OF REWARDS AND PUNISHMENTS.--Under all types of management, the principal rewards consist of promotion and pay, pay being a broad word used here to include regular wages, a bonus, shorter hours, other forms of remuneration or recompense; anything which can be given to the man who does the work to benefit him and increase his desire to continue doing the work. Punishments may be negative, that is, they may simply take the form of no reward; or they may be positive, that is, they may include fines, discharge, assignment to less remunerative or less desirable work, or any other thing which can be given to the man to show him that he has not done what is expected of him and, in theory at least, to lead him to do better. NATURE OF DIRECT INCENTIVES.--Direct incentives will be such native reaction as ambition, pride and pugnacity; will be love of racing, love of play; love of personal recognition; will be the outcome of self-confidence and interest, and so on. THE REWARD UNDER TRADITIONAL MANAGEMENT UNSTANDARDIZED.--As with all other discussions of any part or form of Traditional Management, the discussion of the incentive under Traditional Management is vague from the very nature of the subject. "Traditional" stands for vagueness and for variation, for the lack of standardization, for the lack of definiteness in knowledge, in process, in results. The rewards under Traditional Management, as under all types of management, are promotion and pay. It must be an almost unthinkably poor system of management, even under Traditional Management, which did not attempt to provide for some sort of promotion of the man who did the most and best work; but the lack of standardization of conditions, of instructions, of the work itself, and of reward, makes it almost impossible not only to give the reward, but even to determine who deserves the reward. Under Traditional Management, the reward need not be positive, that is, it might simply consist in the negation of some previously existing disadvantage. It need not be predetermined. It might be nothing definite. It might not be so set ahead that the man might look forward to it. In other words it might simply be the outcome of the good, and in no wise the incentive for the good. It need not necessarily be personal. It could be shared with a group, or gang, and lose all feeling of personality. It need not be a fixed reward or a fixed performance; in fact, if the management were Traditional it would be almost impossible that it would be a fixed reward. It might not be an assured reward, and in most cases it was not a prompt reward. These fixed adjectives describe the reward of Scientific Management--positive, predetermined, personal, fixed, assured and prompt. A few of these might apply, or none might apply to the reward under Traditional Management.