The Psychology of SalesmanshipAtkinson, William Walker
Science
The Psychology of Salesmanship
Atkinson, William Walker
Selling -- Psychological aspects
The Voluntary Mind has come to man in the course of evolution. It is not
nearly so highly developed in the majority of people, as one might at
first suppose. The majority of the race have the Involuntary Mind
predominant, and are swayed more by feeling and desire than by intellect
and will. Those in whom the Voluntary Mind is highly developed place the
intellect over the feelings--the will over the desires. They submit
their feelings to the inspection and approval of their intellect, and
hold their desires in check by their will. We are in the habit of
thinking of will as a something which acts--but in the majority of
instances it is found to be employed in checking action of the
desires--in holding back rather than in pushing forward. One of the
chief duties of the developed will is that of inhibition, or restraint.
And inhibition depends upon the decision of the judgment or intellect.
The animal, savage, or child has but little power of this kind--the
average individual has more than the child or savage but less than the
developed individual--the developed individual has better self-control,
and subordinates his emotional desires and feelings to his judgment and
will, by inhibition or restraint. Every individual has both of these
phases of mind--the Involuntary and Voluntary--the latter, however,
being manifested in an infinite variety of degrees of development and
power. Back of every Involuntary Mind is to be found the protecting
Voluntary Mind--and likewise, back of every Voluntary Mind, no matter
how strong it may be, there is ever the Involuntary Mind chafing under
restraint and striving to escape its master's eye and express itself in
its own way. And the master often relaxes its attention, or gets tired
of its strenuous task, and then the hidden nature "plays while the cat's
away."
Perhaps the Salesman may be able to remember this classification of the
two phases of the mind, by picturing them as _two partners_ engaged in
business. The Salesman is trying to secure the trade of the firm. The
one brother is an easy-going fellow, possessing curiosity and childish
interest, capable of being "jollied," persuaded and coaxed, and
apparently acting always from his momentary desires and feelings,
desirous of appearing well in the eyes of others, and anxious to make a
good impression, finding it easier to say "Yes," than "No"--easier to
fall in with the wishes of others than to oppose them, being vain and
complaisant. This partner's name is "Easyboy." The other partner is an
entirely different sort of fellow. He is cold and calculating,
manifesting very little feeling or emotion, submitting everything to his
reason and judgment, not moved by prejudices for or against, driving a
close bargain and resenting attempts to coax or drive him. His name is
"Hardfellow."
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account