Railroads -- United States; Railroads -- United States -- Employees
Perhaps by this time you are beginning to be genuinely interested in the
opportunity for the development of the freight traffic of the railroad. It
is not entirely an opportunity of the operating or the engineering
departments. Indeed, at the present time the greatest activities of the
traffic-soliciting forces of the railroad are given to its larger
customers--patrons whose shipments run in carload, if not in trainload
lots. The undeveloped field of freight opportunity for the railroad is the
smaller patron--the man who ships "less than carload," but whose traffic
fostered and increased would mean trainloads by the dozens, by the
hundreds, by the thousands. The railroads, through their industrial
departments already have begun to accomplish much along these lines. One
big road--the Baltimore and Ohio--has begun, on a very large scale, to
make an intensive study of the resources of the territory which it
occupies. It sends a corps of its investigators--college-trained men, all
of them, into a single small city and keeps them there for one or two or
three weeks. When they are done with both this field work and the review
of it back at headquarters, the road has in its archives at Baltimore a
book of 100 pages or more which is a complete record of that city, not
alone industrially, but socially and historically as well. And if the
town is clamorous for a new depot--most towns are--a study of this book
will do much toward giving the answer. It may show that it finally is
entitled to a new passenger gateway; and it may show also that it is
careless about its pavements and its lawns, about the upkeep of the public
buildings which it already has--in which case the railroad has a fairly
good reason for refusing a new station.
Other railroads are following these methods--most of our roads are quickly
imitative at least, even when they are unwilling to break precedent and
take a definite lead. Yet, in my own humble opinion, they have not begun
to even scratch the surface possibilities of traffic development.
The experience of the express companies is illuminating in this regard.
Confronted with the establishment of the parcel post and threatened for a
season at least with the loss of much of their small-parcel traffic to it,
they began to look about to find where they might develop a tonnage with
which to fill their cars and wagons. At that moment the cost of living was
making one of its periodic ascents. The express companies took advantage
of the situation and began the development of a food-products service
direct to the consumer. The idea was popular. It met with instant approval
and tided the express companies over the hardest period of their history.
* * * * *
These things are interesting in the abstract. In the concrete they may yet
spell the very salvation of the railroad. Two things are necessary,
however, to transform them from the abstract to the concrete--brains and
money.
Public-domain text, read in full here on John Shaqi.
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