This same man rode last summer upon one of those motor vehicles all the way from the big city up into the heart of the park--some seventy miles all told. He is a man who owns an excellent touring car at his home--back East. Perhaps that is the reason why he did not enjoy this run out in the West. For the car on which he rode was a truck-chassis upon which had been builded a cross-seat body, with accommodations for some fifteen or sixteen passengers. It was the only practical way in which a motor vehicle could be built in order to compete with the railroad at its established rates of fare. Yet he did not enjoy the run, at least not until they were across the long forty-mile stretch of plains and up into the foothills of the Rockies. And then he and his were a little too tired by the slow, if steady, progress of the low-geared truck-chassis, to really have the keenest enjoyment of the glorious park entrance. The point of all this is that the railroad which owns and operates that branch line ought also to own those excellently managed motor routes that radiate from its terminals through one of the loveliest and most rapidly growing playgrounds in all western America--perhaps own and operate a chain of its own hotels as well. It would gain not only prestige by so doing, but traffic as well. For back of its own advertising of the charms of that superior place it would set the guaranty of its name, of its long-established reputation for handling passengers well. There are plenty of places in the United States where this may be done--and done today. The Southern Pacific is widely advertising a motor route through the Apache country and the Salt River valley of Arizona and in connection with its southern main stem between El Paso and Los Angeles. The success of its radical traffic step on its part may yet lead it to a correlation with its service of many wonderful motor runs over those superb roads of California, as well. Similar opportunities are open to the Burlington, the Milwaukee, the Union Pacific, the Denver and Rio Grande, the Great Northern--all of them railroads not ordinarily blind to traffic opportunities of any sort whatsoever.