That was almost the beginning of the Macy delivery department. In fact
it had been but five years before that Mr. Macy had acquired the first
horse-drawn rig for this purpose. From that beginning the growth was
steady although slow. Ten years after Mr. Woods first came to it--in
1883--there were but fifteen wagons. In 1902, when the great trek was
made north to Herald Square, there were a hundred. Today there are more
than two hundred and fifty, of which by far the larger number are motor
driven. These last range all the way from the big five-ton motor trucks
which, as we shall presently see, are used primarily for carrying
merchandise between the store and its outlying distributing stations,
down to the small one-ton truck, which is used at its greatest advantage
in city street distribution. And an astonishing number of horse-drawn
vehicles remain. That is, astonishing to the uninitiated layman, who
perhaps has been led to believe that the motor truck in this, its heyday
of perfection, could hardly be surpassed for any form of carrying. As a
matter of fact, however, the department-stores as well as the express
companies, skilled in the multiple distribution of small packages, have,
after a careful and intensive study of the motor trucks--which has
resulted in their ordering many, many hundreds of them for certain of
their necessities--discovered that for certain forms of delivery the
horse and wagon still remains unsurpassed. The time that a delivery
wagon remains standing becomes an economic factor in its use. If it
moved all the time it undoubtedly would be as cheap and certainly more
efficient to use a small automobile truck. But when there are fairly
lengthy stops and close together, where perhaps the vehicle is idle for
four minutes for every one that it is actually in operation, the factor
of having an expensive machine idle as against an inexpensive one comes
into play.
Business organizations reckon these things not alone from sentiment, but
from hard-headed facts. Yet they are not entirely free from sentiment,
even in such seemingly purely commercial matters as delivery. The very
condition and upkeep of the vehicles of a high-grade department-store
show this. "Spic-and-span" is hardly the phrase by which to describe
them. Fresh paint and gold striping--the smooth sides so cleaned and
polished, that one might see his face reflected mirror-like upon them,
the horses to the last state of perfection--this is the Macy standard of
delivery. A Macy truck and wagon is designed to be one of the store's
best advertisements.
A skillful trucking contractor from the lower west side of New York went
to a department-store owner a dozen years or more ago and said:
"Mr. A----, after a little study of your delivery service, I am
convinced that if you would turn it over to me, I could save you more
than fifty per cent. in its operation."
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account