"I honestly didn't see how we were going to do it," he says, in frankly
discussing the entire matter, "the tradition in favor of an office
career rather than a selling one in a store has so long ruled in the
high schools of the city. There are several reasons for this--the most
important one, in my mind, the feeling in the average high school girl's
head that less education having been required in past years for the girl
behind the counter than for the girl behind the typewriter, she lost a
certain definite sort of caste, if she followed the first of these
callings. Of course, that is utter rubbish. I have no hesitancy today in
telling my girls that if they are looking for a genuine career retail
selling is the thing for them. In office work, if they are very good,
they may get up to forty or even fifty dollars a week but there they
are pretty nearly sure to come to a standstill."
The skilled educator shakes his head as he says this.
"You see the difficulty is that so many girls coming out of schools such
as these look upon business not as a boy would look at it, as a career
with indefinite and permanent possibilities, but rather as a bridge
between schooling and matrimony--a bridge of but four, or five, or six
years. And when they are frank with me--and they often are--and tell me
of this bridge that is in their minds, I am frank to advise office work.
It offers better immediate returns--yet in the long run none that are
even comparable with those of a high-grade department-store."
Following the successful plan of the University of Cincinnati in its
technical engineering courses, the students down at Haaren are grouped
into working pairs, which means that, in practice and working in
alternation, each goes to school every other week. In the week that one
is in the classroom, her partner is in one of the city stores studying
retail selling at first hand. When, at the end of six days, she returns
to her schoolroom she has many questions derived from her actual
practice to put to her instructor. So the practice and the principles of
this new hard-headed science are kept hand in hand with its actual
workings.
Nor is this all: some six or seven hundred young women--and young men,
too--are also making a special study of retail selling in the city's
evening schools. A single course at the DeWitt Clinton High School is
quite typical of these. Four evenings a week, for two hours each
evening, a huge class is being taught--in an even more detailed way than
is possible under a department-store roof--the principles and
manufacture of textiles. In these classes a goodly number of the Macy
family are enrolled. Another goodly enrollment goes into the special
lectures given by a museum instructor at the Metropolitan Museum of Art
on certain evenings and Sunday afternoons.
Truly, indeed, education has become the handmaiden of merchandising.
Public-domain text, read in full here on John Shaqi.
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