Already I have touched upon the annual vacation of the Macy worker--one week with pay after eight months continuous employment, two weeks after two years, three weeks after five years, and a month after twenty-five years of service. A charming retreat among the hills of Sullivan County, eighty-seven miles from New York and, through the foresight of the management of the store, purchased long ago, provides an ideal vacation spot for the Macy girls who wish to spend their holidays among truly rural surroundings. For this purpose a large farm house and a hundred acres of surrounding land were acquired by Macy's and more than fifty thousand dollars spent in enlarging the house, beautifying the grounds and otherwise making them suitable for their summertime uses. In addition to the big and immaculately white farm house there are three cottages upon the property. As many as sixty-five girls can be accommodated at a single time upon it. Three jumps or so from the main house and stretched out in front of it is a lake; a regular lake, if you please, big enough for boating and for bathing, although not so large that one of the keen-eyed chaperones may keep her weather eye on those of her charges whose tastes run toward water sports. In this Adamless Eden bloomers and middy blouses are _de rigueur_, and as the few restraints imposed are only those inspired by ordinary good sense, the girls experience the real joys of living. All of these activities and interests--and many, many more besides--are faithfully chronicled in the Macy house organ, _Sparks_. Here is a monthly magazine--of some sixteen pages, each measuring seven by ten inches--that in appearance alone would grace any newsstand, while its contents almost invariably bear out the attractiveness of its cover designs. Practically the entire publication is prepared by its staff, which, in turn, is composed of members of the Macy family. House organs, such as this, are, of course, no novelty in the American business world of today. There probably are not less than fifty department-stores alone which are now printing brisk contemporaries of _Sparks_. The internal publications of a house, such as Macy's, have long since come to be recognized as one of its most valuable media for the promotion of morale. It costs money, but it is money well expended. So says modern business. And modern business ought to know. For it has tested the results. And the house organ long since became one of the really valuable aides.