Van Horne was anxious to get the country settled up along the great spaces in the Middle West. So he lured many cattle-men across the line by the advertising he did for the rich grazing lands in the southern portion of the North-West Territories, as the prairie country was then described. He drafted some striking and rather freakish advertisements for billboards in Eastern Canada, thus “capitalizing the scenery” of the Great Lakes and the mountains and making a special bid for tourist traffic. Some of these posters, such as “Parisian Politeness on the C. P. R.” and “‘How High We Live,’ said the Duke to the Prince,” are somewhat belittled by smart modern advertisers; but somehow they stuck in the memory of those who saw them, and that is the acid test of all advertising. The stream of tourists or other travellers on the main line was a very small rivulet in those early days, and there are records of cars with one or two passengers. But all passengers became enthusiasts over the comfort and courtesy of the road, so that the movement of travellers is now a steady-flowing river of humanity which, in certain seasons, almost overflows in a great tide of sightseers and business people. It is interesting to recall in connection with Mr. Van Horne’s endeavours to secure settlers by various immigration plans, that he studied social conditions amongst the incoming settlers. That was before the day of rural telephones and motor cars, and he discovered without much difficulty that one of the obstacles to settlement of the prairies at that period was the dread of loneliness and isolation. And the keen-minded railroader formulated a plan to offset that dread in the minds of possible newcomers. He thought that tracts of land should be surveyed so as to permit settlers to live in communities at the apex of a triangle. In order that they might enjoy the social amenities and advantages of community life while their farms spread out from that place of common residence to the farther extremity of the land they held. It is of additional interest to recall that the introduction of the rectangular system of land survey from the United States led to considerable unrest in the Canadian West. It gave Louis Riel a chance to play on the emotions of the half-breed settlers on the South Saskatchewan River, where these settlers desired to hold their land as the early settlers did on the Red and Assiniboine Rivers, their homes near together on the river bank and the farms running back some distance on the plain. And Riel told the half-breeds that the Government wanted to break up their social life and make it difficult for them to have schools and churches and business places near at hand. In fact, the introduction of the rectangular survey, with its comparative isolation, was one of the prime reasons at the base of the Riel Rebellion. So that Mr. Van Horne had a good idea in operation when he advocated the settlement of newcomers close together.