The Romance of the London DirectoryBardsley, Charles Wareing Endell
History
The Romance of the London Directory
Bardsley, Charles Wareing Endell
Names, English -- England -- London; Names, Personal -- England -- London
Thirteenth Thousand, in Fourteen Chapters, Elegantly Bound in Coloured
Boards,
with Five Illustrations, price 1s. In bevelled cloth, gilt, for
Presentation, price 2_s._
* * * * *
THE WAY HOME;
OR,
THE GOSPEL IN THE PARABLE:
An Earthly Story with a Heavenly Meaning.
BY THE
REV. CHARLES BULLOCK, B.D.,
FORMERLY RECTOR OF ST. NICHOLAS’, WORCESTER, EDITOR OF “THE FIRESIDE,”
“HOME WORDS,” AND “HAND AND HEART,”
_With Illustrations Designed by S. C. Pennefather_:
Engraved by J. D. COOPER.
* * * * *
BOOKS AT MAGAZINE PRICES.
The contrast between the cost of Books and Magazines is very startling.
For example, one Serial Tale in “THE FIRESIDE,” published separately as a
volume, _sells for_ 5_s._; and if the other contents were also published
separately, the selling price of the volumes would reach to about 25_s._
Yet “THE FIRESIDE” Annual itself is sold complete for 7_s._ 6_d._ In the
same way, the Serial Tales in “HOME WORDS,” published separately, would
make a 2_s._ 6_d._ volume, and the other contents in volumes would sell
for about 10_s._ Yet the Annual itself may be had for 1_s._ 6_d._ and
2_s._
The explanation is chiefly found in the large circulation of Magazines as
compared with Books, which entirely changes the cost of production.
Books seldom exceed an edition of 1000 copies, the sale extending over
many months; whilst a successful Magazine secures the immediate sale of
one or two hundred thousand copies.
As the first of a proposed Series of similar works, adapted for wide
circulation, it has been decided to print what may be termed
A Magazine Edition of “The Way Home.”
The volume, which has already passed through Six Editions, was originally
issued at the price of 3_s._ 6_d._ It is now, in an illustrated, larger,
and more attractive form, sold for _One Shilling_: furnishing an example
of the _possible_ cheapness of books, if they can be printed in numbers
corresponding with the circulation of our popular Magazines.
Since this experiment, if successful, cannot fail largely to promote the
diffusion of Christian literature, it is hoped that the Clergy and others
will aid in introducing the volume to general notice, calling the
attention of Booksellers to it, etc. The publisher will be glad to
forward a _Specimen Copy_ for this purpose, free by post, to any address
on receipt of _twelve_ stamps.
As a book suitable for Confirmation candidates, it can be supplied to the
Clergy on special terms for fifty or one hundred copies.
_Address_—THE MANAGER,
“_Hand and Heart_” _Office_,
Public-domain text, read in full here on John Shaqi.
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