The Social History of SmokingApperson, George Latimer
History
The Social History of Smoking
Apperson, George Latimer
Smoking
The sellers of tobacco naturally hung out their signs like other
tradesfolk. Signs in their early days were, no doubt, chosen to
intimate the trades of those who used them, and in the easy-going
old-fashioned days when it was considered the right and natural thing
for a son to be brought up to his father's trade and to succeed him
therein, they long remained appropriate and intelligible. Later, as we
shall see, they became meaningless in many cases. But in the days when
tobacco-smoking first came into vogue, the signs chosen naturally had
some reference to the trade they indicated, and one of the earliest
used was the sign of the "Black Boy," in allusion to the association
of the negro with tobacco cultivation. The "Black Boy" existed as a
shop-sign before tobacco's triumph, for Henry Machyn in his "Diary,"
so early as December 30, 1562, mentions a goldsmith "dwellying at the
sene of the Blake Boy, in the Cheep"; but the early sellers of tobacco
soon fastened on this appropriate sign. The earliest reference to such
use may be found in Ben Jonson's "Bartholomew Fair," 1614, where, in
the first scene, Humphrey Waspe says: "I thought he would have run mad
o' the Black Boy in Bucklersbury, that takes the scurvy, roguy tobacco
there." Later, the "Black Boy," like other once significant signs,
became meaningless and was used in connexion with various trades.
Early in the eighteenth century a bookseller at the sign of the
"Black Boy" on London Bridge was advertising Defoe's "Robinson
Crusoe"; another bookseller traded at the "Black Boy" in Paternoster
Row in 1712. Linendrapers, hatters, pawnbrokers and other tradesmen
all used the same sign at various dates in the eighteenth century. But
side by side with this indiscriminate and unnecessary use of the sign
there existed a continuous association of the "Black Boy" with the
tobacco trade. A tobacconist named Milward lived at the "Black Boy" in
Redcross Street, Barbican, in 1742; and many old tobacco papers show a
black boy, or sometimes two, smoking. Mr. Holden MacMichael, in his
papers on "The London Signs" says: "Mrs. Skinner, of the
old-established tobacconist's opposite the Law Courts in the Strand,
possessed, about the year 1890, two signs of the 'Black Boy,'
appertaining, no doubt, to the old house of Messrs. Skinner's on
Holborn Hill, of the front of which there is an illustration in the
Archer Collection in the Print Department of the British Museum, where
the black boy and tobacco-rolls are depicted outside the premises."
The "Black Boy," indeed, continued in use by tobacconists until the
nineteenth century was well advanced. A tobacconist had a shop "uppon
Wapping Wall" in 1667 at the sign of the "Black Boy and Pelican."
Public-domain text, read in full here on John Shaqi.
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