"That's part of the scheme. Aspwell wrote the song. I found him down in bohemia working on an opera. But, for the sake of old days in the senior extravaganza, he turned off 'My Lulu Tulu Girl.' You know those orders on your desk are for our new brand, 'Lulu Tulu.' The song was introduced two weeks ago at the Metropolitan Roof by Violette, a young lady who married our old football trainer, Little Sullivan. We'll hear her later--I have tickets. Then we'll go to Leith's; there's a turn there by 'Jim Bailey and his Six Lulu Tulu Girls'--rather vulgar (while they dance they chew the gum and perform calisthenics with it) but it seems to go. Then----" "Tom!" "After we've dined, I'll show you our regular magazine and newspaper advertising in the reading-room--double space. You see, I couldn't ask you to increase, so I stopped it for a time and saved up. But I hope you'll stand for it regularly. It's mainly pictures of Miss. Lulu Tulu in a large Florodora hat, with verses below apostrophizing the poetry of motion of her jaws. Then there's a line of limericks about the adventures of the 'Lulu Tulu Gummies'--small gum-headed tykes--always in trouble until they find Lulu. I got Phillips to do that as a personal favor." "Also Noughty-something, I suppose," remarked Houghton. "Yes. But he graduated before my time. I knew his work in the college annual. He's in the magazines now. Then I got Professor Wheaton--'Jimmy the Grind' we used to call him--his folks wanted him to be a poet--imagine Jimmy a poet!--I got Professor Wheaton to give us some readers on 'Tulu as a Salivary Stimulant,' 'The Healthful Effect of Pure Saliva on Food Products' and 'The Degenerative Effect of Artificially Relieving an Organ of its Proper Functions.' That hits the Pepsin people, you see----" And so it ran--until he had covered his plan fully, and Dorothy's face with happy smiles. "Tom," said the father, "if I had opened that letter instead of Dolly!" Dorothy suddenly became demure under their gaze and sought to change the subject. "Then you admit, daddy, that a college man is of some use?" "I'll admit that Tom got the business. But that was because he is naturally clever and business-like, not because----"