An editor is not an incompetent ass because he rejects for his
adventure magazine a story that later is snapped up by the _Century_
or _Atlantic_, although authors are apt to chortle gleefully over
such a contretemps; nor is there any truth in the oft repeated
rumors--propagated by the failures--of a cabal to suppress budding
genius, and a clique of editors to guard the Olympian heights from all
but those bearing the stamp of approval of their masters. As a matter
of fact if an author after real and conscientious effort fails to sell
it is either because his stuff does not measure up to standard or
because he is persistently peddling to the wrong market. You can’t sell
the finest line of fancy flower pots to a fish dealer.
It is this latter point that should be stressed especially. Far too
many really able authors fail to understand the value of a thorough
knowledge of the market. Most of them haven’t even a general knowledge
of it; do not think of it at all. To them a magazine is a magazine.
Their attitude is “You publish stories, Why not mine?” and they send
a beautifully written and wholly plotless character sketch to a
publication using only rapid fire adventure stuff and a charming little
New England pastoral to one of the magazines devoted wholly to sex
topics, and then wonder why they come back.
Perhaps speaking broadly it is this ignorance of market that accounts
for at least a large percentage of the rejections that afflict
authors (aside from the vast army of amateurs, novices and hopeless
incompetents) whose work is really good.
ELLIOT BALESTIER.
_Argosy-Allstory Weekly._
THE FRANK A. MUNSEY CO.,
280 Broadway,
New York City.
THE ATLANTIC MONTHLY
It really would not serve your purpose if I were to write you about my
principles of accepting stories. They are too capricious, and would
only tend to lower the feelings of respect which you are inculcating in
your readers.
Quite seriously, my selection is made according to the whim of one
individual.
ELLERY SEDGWICK.
_The Atlantic Monthly._
8 Arlington Street,
Boston, Mass.
THE CENTURY MAGAZINE
When you ask me what kind of stories we want for _The Century_, I am
puzzled about answering, for the truth is we like almost all kinds,
provided they are done with distinction. I think I may speak for the
editorial staff when I say that distinction is the mark at which we are
aiming.
_The Century_ is a family magazine, edited for the mature members of
the family. Every one who reads the magazine knows that we welcome new
writers. Indeed, it is a day of rejoicing when the mail yields a story
of real promise by an unknown writer.
We do not want war stories, for the public is tired of war-fiction;
nor “machine-made” stories, the cheap clap-trap that has nothing to
recommend it but facility.
Public-domain text, read in full here on John Shaqi.
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