Here we learn the price of "coket" bread[541] and horse-bread at that time; how white wine of Rochelle was to be sold at 6d. a gallon, Malvoisey at 16d., and "no derer upon the peyn of xx_s._ at every trespas," and that on Oseney, Algarbe and Bastarde the "mayor and his peres" would set a price when any occasion of selling offered.[542] The "crye" tells us what penalties were laid on those who made use of fraudulent measures, "coppes and bollys" unsealed,[543] and how informers were stimulated by the promise that whosoever gave notice to the mayor of this abuse should "have iiii_d._ for his travayll and a galon of the best ale" and also what hard punishments were meted out to those who practised forestalling and regratery.[544] But in spite of all these regulations the task of curtailing profits seemed a hopeless one, and again and again the worthy men of the leet confess that the law remains a dead letter through the frauds of the victuallers. These, we are told, holding their heads high, refused to sell their wares at the "limited" price, "and in maner destitucion the seid cite of wyne and vitayle" to the manifest hurt of the inhabitants and of all people "confluent to the same." While, when the mayor insisted that the bakers should obey the orders of leet regulating their trade, the whole craft "struck" with the greatest unanimity, and leaving the city "destitute of bread," took sanctuary at Bagington, a village about four miles distant. Night, however, brought counsel, and they submitted next day to the mayor, paying for their lawlessness a fine of £10.[545] As for the brewers in the sixteenth century, they found their calling so lucrative that others were thereby encouraged to forsake their occupations and take up this profitable trade. At that time, said the worthy men of the leet in 1544, "divers of the said brewers nothing regarding the displeasure of God, the danger of the laws of the realm nor the love and charity which they ought to bear to their neighbours nor the commonwealth of this city, for their own private lucre ... do ... regrate and forestall barley coming into this city to be sold," and sell ale at excessive and unreasonable prices.[546]