In 1936 the long-expected union of transportation and accommodations took place. The Yellowstone Park Transportation Company acquired all of the housing facilities and deleted the word Transportation from its title.[254] In analyzing the business of previous years, President William M. Nichols and his associates noticed a definite trend away from commercial transportation and first class American plan hotel accommodations. Therefore, they rapidly expanded the lower-priced cabins, together with cafeterias and coffee shops. They are now pursuing a carefully worked out program of improvement. Practical pre-fabricated cabins are to be established in well-arranged units in every station.[255] In 1956 the company had available some 3,150 rooms or units of lodging, with an aggregate capacity for housing 8,500 people. These accommodations consist of hotels, lodges, and housekeeping cabins. The services of twenty-seven hundred employees were required to operate these facilities. The annual Park population census taken on August 9, 12, and 14, 1955, disclosed an average population of 14,912 for the three days. Of this number 11,183 were visitors while 3,729 were employees. The grand total for the 1955 season was 1,368,515 visitors. Tourists require many things besides food and shelter. Yellowstone’s policy has favored making these wants attainable. In this field regulations have also modified certain practices common to general business conditions. Franchises have been kept at a minimum, and competition does not exist within a particular camp. However, Park merchants are required to keep their prices in line with the index of the market area. Motion pictures and other forms of indoor recreation are conspicuously absent, although the lodges sponsor two hours of entertainment and dancing for their guests and the public at large. These also function to keep the employees contented. A general statement having been made, a brief sketch of Yellowstone’s business enterprises would be in order. Frank Jay Haynes, the pioneer photographer, built his first picture shop at Mammoth in 1884. Since that time a Haynes Studio has been a familiar institution in Yellowstone camps. Another Mammoth Hot Springs store was opened in 1889 by Ole Anderson. For a time he was allowed to sell bottles of highly colored Park sand and also specimens coated with calcium carbonate. This store was purchased by Anna K. Pryor and Elizabeth Trischman in 1908. They soon reorganized it into the Park Curio and Coffee Shop. Later they acquired the Mammoth general store and a grocery store near Canyon Junction. The latter had been established by a released Park soldier, George Whittaker.