The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
John Vance, who is said to have worked twelve years without a vacation,
left the _Sun_ about that time because Mr. Beach refused to name him as
editor-in-chief. Vance was a good writer, but he and Beach were often
at odds over the _Sun’s_ policies. It probably was Vance’s influence
that kept the paper in line for Douglas in the Presidential campaign of
1860--a campaign in which the _Sun_ was run for two months by Beach and
for three months by the Morrisonites. Vance, in spite of his leaning
toward Douglas, was an intimate friend of Elihu Burritt, the Learned
Blacksmith, who was an Abolitionist and an advocate of universal
brotherhood.
On Beach’s return to the _Sun_ he set out to recover its lost
advertising and to restore some of the livelier news features that had
been suppressed by the Morrison group. Early in the summer of 1862 he
began to shift advertising from the front page, to make room for the
big war head-lines that had been run on the second page. He also used
maps and woodcuts of cities, ships, and generals. The _Sun’s_ pictures
of the Monitor and the Merrimac were printed in one column by deftly
standing the gallant iron-clads on their sterns.
It was in this summer that Beach reduced expenses and speeded up the
issue of the paper by adopting the stereotyping process, one of the
greatest advances in newspaper history:
About a week ago we commenced printing the _Sun_ by a new
process--that of stereotyping and printing with two presses. We
are much gratified to-day in being able to say that the process
has proved eminently successful. From this time forth we may
expect to present a clean face to our many readers every day.
We have completed one stereotype within seventeen minutes and a
quarter, and two within nineteen minutes and a half.
That was rapid work for 1862, but the stereotypers of the present
day will take a form from the composing-room, make the papier-mâché
impression, pour in the molten metal, and have the curved plate ready
for the press in twelve minutes.
The new process saved Beach a lot of money as well as much precious
time. Before its coming, when the paper was printed directly from the
face of the type, the _Sun_ had to buy a full new set of type six or
eight times a year, at an annual cost of six thousand dollars.
The war played havoc with newspaper finances. The price of news-print
paper rose to twenty-four cents a pound. All the morning papers except
the _Sun_ raised their prices to three or four cents in 1862. The _Sun_
stayed at its old penny.
On January 1, 1863, in order to meet advancing costs and still sell
the _Sun_ for one cent, Beach found it necessary to “remove one column
from each side of the page”--a more or less ingenuous way of saying
that the _Sun_ was reduced from seven columns to five. The columns were
shortened, too, and the whole paper was set in agate type. The _Sun_
then looked much as it had appeared twenty years before.
Public-domain text, read in full here on John Shaqi.
Reviews
Reviews
No reviews yet
Be the first to share your thoughts on this work.
Elsewhere in the archive
Join the Discussion
Join the discussion
Sign in to leave a comment or review.
Sign InorCreate an account