The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
All in all, the New York of Dana’s first year as an absolute editor
was an interesting island, with just about as much of virtue and vice,
wisdom and folly, sunlight and drabness, as may be found on any island
of nine hundred thousand people. He did not set out to reform it. He
did not try to turn the general journalism of that day out of certain
deep grooves into which it had sunk. He had his own ideas of what news
was, how it should be written, how displayed; but they were ideas, not
theories. He was not perturbed because the _Sun_ had not handled a big
story just the way the _Herald_ or the _Tribune_ dished it up; nor was
it of the slightest consequence to him what Mr. Bennett or Mr. Greeley
thought of the way the _Sun_ used the story.
Dana made no rules. Other newspapers have printed commandments for
their writers, but the _Sun_ has never wasted a penny’s worth of
paper on rules. If there ever was a rule in the office, it was “Be
interesting,” and it was not only an unwritten rule, but generally an
unspoken one.
Dana’s realization that journalism was a profession which could be
neither guided nor governed by set rules was expressed in a speech made
by him before the Wisconsin Editorial Association at Milwaukee, in 1888:
There is no system of maxims or professional rules that I
know of that is laid down for the guidance of the journalist.
The physician has his system of ethics and that sublime oath
of Hippocrates which human wisdom has never transcended. The
lawyer also has his code of ethics and the rules of the courts
and the rules of practice which he is instructed in; but I
have never met with a system of maxims that seemed to me to be
perfectly adapted to the general direction of a newspaperman. I
have written down a few principles which occurred to me, which,
with your permission, gentlemen, I will read for the benefit of
the young newspapermen here to-night:
Get the news, get all the news, get nothing but the news.
Copy nothing from another publication without perfect credit.
Never print an interview without the knowledge and consent of
the party interviewed.
Never print a paid advertisement as news-matter. Let every
advertisement appear as an advertisement; no sailing under
false colors.
Never attack the weak or the defenseless, either by argument,
by invective, or by ridicule, unless there is some absolute
public necessity for so doing.
Fight for your opinions, but do not believe that they contain
the whole truth or the only truth.
Support your party, if you have one; but do not think all the
good men are in it and all the bad ones outside of it.
Above all, know and believe that humanity is advancing; that
there is progress in human life and human affairs; and that, as
sure as God lives, the future will be greater and better than
the present or the past.
Public-domain text, read in full here on John Shaqi.
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