The Story of the Sun: New York, 1833-1918O'Brien, Frank Michael
History
The Story of the Sun: New York, 1833-1918
O'Brien, Frank Michael
Sun (New York, N.Y. : 1833)
Tweed’s death caused an increase of five thousand; the death of
President Garfield, of seventy-four thousand. Only thirteen thousand
extras were sold after the Brooklyn Theatre fire, while the Westfield
steamboat explosion sold thirty-one thousand. Twenty-one thousand
irregular readers bought the _Sun_ to read about the first blasting of
Hell Gate in 1876, while only eight thousand were interested in the
fact that Tilden had been counted out by the Electoral Commission.
The flare-up of the Beecher scandal, in August, 1874, sold as many
extras--ten thousand--as the shooting of Fisk.
The beginning of the Crédit Mobilier exposé added only a thousand to
the normal circulation, but on the morning after a big walking-match
the presses had to run off forty thousand more than their usual daily
grist. The resignation of Roscoe Conkling and Thomas C. Platt from the
United States Senate hoisted the circulation only two thousand, but
the fight between John L. Sullivan and Paddy Ryan meant a difference
of eleven thousand. The opening of the Centennial Exposition in
Philadelphia caused extra sales of three thousand; an international
rifle-match at Creedmoor, ten thousand.
In 1882 the _Sun_ made the calculation that the average effect of
certain sorts of news in increase of circulation was about as follows:
Presidential elections 82,000
State and city elections 42,000
Last days of walking-matches 25,000
October State elections in Presidential years 21,000
Great fires 10,000
Notable disasters 9,000
Hangings in or near New York 8,000
The _Sun_ expressed a curiosity to know--
Who are the eighty or ninety thousand people, not regular
readers of the _Sun_, that buy the paper after a Presidential
election? Where do they live? Do they read the papers only
after exciting events?
On its fiftieth birthday--September 3, 1883--the _Sun_ printed a table
showing the high-tide marks of its circulation:
November 8, 1876--Presidential election 222,390
Sept. 20, 1881--Garfield’s death 212,525
Nov. 3, 1880--Presidential election 206,974
July 13, 1871--Orange riots 192,224
Sept. 21, 1881--Second day after Garfield’s death 180,215
Nov. 3, 1875--State and city election 177,588
July 3, 1881--Garfield shot 176,093
In the same article, a page review written by Mr. Mitchell, the reasons
for the _Sun’s_ success were succinctly given:
Public-domain text, read in full here on John Shaqi.
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