By its traffic in Coketown’s multifarious goods and by its command over
certain kinds of paper known as mortgages or securities, Megalopolis
ensures a supply of real foods and real staples from the countryside.
Through incessant production of books, magazines, newspapers,
boilerplate features, and syndicated matter, Megalopolis ensures that
the idolum of the National Utopia shall be kept alive in the minds of
the underlying inhabitants of the country. Finally, by the devices of
“national education” and “national advertising” all the inhabitants
of the National Utopia are persuaded that the good life is that which
is lived, on paper, in the capital city; and that an approximation to
this life can be achieved only by eating the food, dressing in the
clothes, holding the opinions, and purchasing the goods which are
offered for sale by Megalopolis. So the chief aim of every other city
in the National Utopia is to become like Megalopolis; its chief hope
is to grow as big as Megalopolis; its boast is that it is another
Megalopolis. When the denizens of Megalopolis dream of a better world,
it is only a paper perfection of that National Utopia which Edward
Bellamy looked forward to in Looking Backward.
Working in connection with the Machine Process of Coketown, the
Megalopolis erects a standard of life which can be expressed in
commercial terms, on paper, even if it does not offer any tangible
satisfaction in goods and services and perfections. The chief boast
of this standard is its uniformity; that is, its equal applicability
to every person in the community without respect to his history, his
circumstances, his needs, his actual rewards. Hence such goods as
Megalopolis creates in profusion are for the most part in the line of
plumbing and sanitary devices which, if they do not exactly heighten
the joy of living, at any rate make the routine of Megalopolitan life a
little less formidable.
The total result of these standards and uniformities is that what was
originally a fiction in time becomes a fact. Whereas the inhabitants of
the national utopia may originally have been as diverse as the trees
in a forest, they tend to become, under the influence of education
and propaganda, as similar as telegraph poles along a road. It is
not a little to the credit of Megalopolis that the National Utopia
has pragmatically justified itself. It has created the sort of mental
environment on paper which is necessary to a smooth adjustment of
Coketown and the Country House. What is Megalopolis, in fact, but a
paper purgatory which serves as a medium through which the fallen sons
of Coketown, the producer’s hell, may finally attain the high bliss of
the Country House, the consumer’s Heaven?
13
Public-domain text, read in full here on John Shaqi.
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