with uncut edges. But books which are not ostensibly concerned with the
effective presentation of their contents alone, of course go farther
in this direction. Here we have a somewhat cruder type, printed on
hand-laid, deckel-edged paper, with excessive margins and uncut leaves,
with bindings of a painstaking crudeness and elaborate ineptitude. The
Kelmscott Press reduced the matter to an absurdity--as seen from the
point of view of brute serviceability alone--by issuing books for modern
use, edited with the obsolete spelling, printed in black-letter, and
bound in limp vellum fitted with thongs. As a further characteristic
feature which fixes the economic place of artistic book-making, there
is the fact that these more elegant books are, at their best, printed in
limited editions. A limited edition is in effect a guarantee--somewhat
crude, it is true--that this book is scarce and that it therefore is
costly and lends pecuniary distinction to its consumer.
The special attractiveness of these book-products to the book-buyer of
cultivated taste lies, of course, not in a conscious, naive recognition
of their costliness and superior clumsiness. Here, as in the parallel
case of the superiority of hand-wrought articles over machine products,
the conscious ground of preference is an intrinsic excellence imputed to
the costlier and more awkward article. The superior excellence imputed
to the book which imitates the products of antique and obsolete
processes is conceived to be chiefly a superior utility in the aesthetic
respect; but it is not unusual to find a well-bred book-lover insisting
that the clumsier product is also more serviceable as a vehicle of
printed speech. So far as regards the superior aesthetic value of the
decadent book, the chances are that the book-lover's contention has some
ground. The book is designed with an eye single to its beauty, and the
result is commonly some measure of success on the part of the designer.
What is insisted on here, however, is that the canon of taste under
which the designer works is a canon formed under the surveillance of
the law of conspicuous waste, and that this law acts selectively to
eliminate any canon of taste that does not conform to its demands. That
is to say, while the decadent book may be beautiful, the limits within
which the designer may work are fixed by requirements of a non-aesthetic
kind. The product, if it is beautiful, must also at the same time be
costly and ill adapted to its ostensible use. This mandatory canon of
taste in the case of the book-designer, however, is not shaped entirely
by the law of waste in its first form; the canon is to some extent
shaped in conformity to that secondary expression of the predatory
temperament, veneration for the archaic or obsolete, which in one of its
special developments is called classicism. In aesthetic theory it might
be extremely difficult, if not quite impracticable, to draw a line
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