Every printer issued an almanac as a matter of course, for it was the
one publication which was sure to sell, and there was always more or
less money to be made by it. While Franklin and Meredith were in
business they published their almanac annually, and it was prepared by
Thomas Godfrey, the mathematician, who with his wife lived in part of
Franklin’s house. But, as has been related, Mrs. Godfrey tried to make a
match between Franklin and one of her relatives, and when that failed
the Godfreys and Franklin separated, and Thomas Godfrey devoted his
mathematical talents to the preparation of Bradford’s almanac.
This was in the year 1732, and the following year Franklin had no
philomath, as such people were called, to prepare his almanac. A great
deal depended on having a popular philomath. Some of them could achieve
large sales for their employer, while others could scarcely catch the
public attention at all. Franklin’s literary instinct at once suggested
the plan of creating a philomath out of his own imagination, an ideal
one who would achieve the highest possibilities of the art. So he wrote
his own almanac, and announced that it was prepared by one Richard
Saunders, who for short was called “Poor Richard,” and he proved to be
the most wonderful philomath that ever lived.
As Shakespeare took the suggestions and plots of his plays from old
tales and romances, endowing his spoils by the touch of genius with a
life that the originals never possessed, so Franklin plundered right and
left to obtain material for the wise sayings of “Poor Richard.” There
was, we are told, a Richard Saunders who was the philomath of a popular
English almanac called “The Apollo Anglicanus,” and another popular
almanac had been called “Poor Robin;” but “Poor Richard” was a real
creation, a new human character introduced to the world like Sir Roger
de Coverley.
Novel-writing was in its infancy in those days, and Bunyan’s “Pilgrim’s
Progress,” Addison’s character of Sir Roger, and the works of
Richardson, Fielding, and Smollett were the only examples of this new
literature. That beautiful sentiment that prompts children to say, “Tell
us a story,” and which is now fed to repletion by trash, was then
primitive, fresh, and simple. Franklin could have written a novel in the
manner of Fielding, but he had no inclination for such a task. He took
more naturally and easily to creating a single character somewhat in the
way Sir Roger de Coverley was created by Addison, whose essays he had
rewritten so often for practice.
[Illustration: TITLE-PAGE OF POOR RICHARD’S ALMANAC FOR 1733]
Sir Roger was so much of a gentleman, there were so many delicate
touches in him, that he never became the favorite of the common people.
But “Poor Richard” was the Sir Roger of the masses; he won the hearts of
high and low. In that first number for the year 1733 he introduces
himself very much after the manner of Addison.
“Courteous Reader,
Public-domain text, read in full here on John Shaqi.
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