United States -- Description and travel; United States -- Social life and customs
Were it done, think of the result. The Americans
drink individually far more tea than we do. As a
rule, they are a sober race. When they drink
alcohol, it is a big drink, lasting two or three
days, and then for weeks nothing but tea and
coffee, but far more of the former. I have not the
statistics handy, but I doubt not for "tea per
head" the denizens of the United States equal the
New Zealanders, who I had previously thought the
largest consumers on earth. Then, again, consider
the area covered by those tea-drinkers. If Indian
tea ever becomes popular with them, the Indian and
Ceylon plantations will have to be increased
threefold to satisfy the demand.
Tea, I well know, is an aquired taste, and it is
not easily, or quickly, that even a better produce
will make its way, opposed as it is, to the
flavour which has become familiar. But we had
exactly the same difficulty in England, and have
conquered. We _can_ do the same in America. We
cannot expect them, they will not (they did not in
England, even few do so here now) drink it pure.
It will run in the States as it has here, and runs
in a great measure still. Used to mix with and
give body to weak teas, our trans-Atlantic cousins
will be _taught_ to appreciate the improved
flavour, ignorant as the many will still be of the
cause. The taste will grow. More will yearly be
demanded, and in time, a long time I admit, may
happen what will now certainly occur in England in
five years more, half the consumption will be
Indian.
But how is it to be so introduced? Certainly not
by the very puny efforts made hitherto. The
quantity sent should be multiplied many times, and
arrangements made to forward it on arrival, to
some, if not all, of the great cities in the
interior. There it should be sold at auction to
the highest bidders, as done here in the Lane.
Were this done for two or three years, the
introduction would be accomplished (it has not
been begun yet) and the tea would then make its
own way.
But how as to the financial result? Losses at
first there would be. Some sacrifice must always
be made to carry out large enterprises, but they
would not be heavy or of long duration, and every
rupee embarked therein would eventually bring
back a hundredfold to the tea industry.
Only the Tea Associations of London and Calcutta
can carry it out, and even they cannot do it if
the garden owners in India and Ceylon do not help.
You can assist likewise. Will you kindly do so?
London, 22nd January, 1886. EDWARD MONEY.
Public-domain text, read in full here on John Shaqi.
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