I am instructed by our dear Shoghi Effendi to thank you for your letter of Dec. 31st with enclosures all of which he was very glad and interested to read. With regard to Miss Pinchon’s book, Shoghi Effendi feels that if she herself and the Assembly in London feel that the arrangement with the London branch of Brentano’s is really to her advantage, he would then be glad to endorse it. The arguments you had brought were really very favourable and that might help the success of the book in America. Moreover, he would wish you to thank Asgarzadeh for his commitment in helping the Assembly to promise a sum of fifty pounds. Shoghi Effendi has liked the book immensely and trusts that it may render great services and fulfil all our hopes. He has taken notice of your solicitor’s answer with regard to official recognition by the Board of Trade and thinks your view of the subject perfectly sound. Will the answer of the Board of Trade prove a stimulus to the friends in England and help to multiply their numbers and establish the Faith?... [From the Guardian:] My dear and valued co-worker: I am so glad to have the opportunity of reaffirming in person my deep affection for, and unshaken confidence in, you as well as my growing appreciation of your ability and constancy in service. I am delighted at the prospect of the joint publication of Miss Pinchon’s admirable book in London and in New York, and I would leave all subsidiary matters in this connexion to the National Assembly and Miss Pinchon herself. I wish to order beforehand 50 copies of her book at whatever price the publishers will fix the rate of its sale, and will gladly send through you the amount whenever seems to you the most suitable time. Kindly assure the friends of my continued prayers at the Holy Shrines for their welfare and the success of their arduous yet noble task. Affectionately, Shoghi Letter of 8 February 1928 8 February 1928 My dear Mr. Simpson, I am instructed by our dear Guardian to thank you for your letter of Jan. 29th with the minutes of the regular meeting of the English N.S.A. enclosed. He has read both your letter and the minutes with interest and pleasure. He trusts that your next list of electors will show marked progress and your weekly meetings at Lindsay Hall will attract new and enlightened people. It is strange that the English Bahá’ís have really contributed a great deal to the Cause, and in the form of books and publications given us works of real and permanent value—perhaps proportionately more than America, and yet it is such a Herculean affair to bring in new fellow-workers. Perhaps just that difficulty is a sign of their merit—staunch and unflinching adherence once they believe in something. In connection with the form in which new electors are to be admitted into the Cause, our Guardian will personally append his suggestions if any. You would do well to see what the American system is.