Obviously a great deal of education, moral as well as intellectual, and even physical, is coming from the war, and it obviously comes in part from an immensely increased amount of reading on informing subjects, even in the newspapers. But the call for this reading contains a farther, and relatively obscure, source of education worth thinking of. We can no longer risk wasting our time, as it is to be feared most of us have done, by picking up to read the first thing that strikes our fancy. The greatly increased mass of material has forced upon us the habit of selecting what we read. The usefulness and importance of that habit hardly need dwelling upon to the constituency of this REVIEW. _Heart-to-Heart Advertising_ I am all things to all advertisers. I like to submit myself to the experiments of some alert young psychologist, in response to whose plan (scientifically conceived, artfully presented), I greatly desire to eat, to see, to hear, to know, to do, to possess, that which he brings to my attention. Being a person trained to jejune classification, I automatically pigeon-hole the "appeal," and my mind therefore offers to advertisements a hospitable retreat under Ambition, or Culture, or Physical development, or the Senses, or Vanity. The last quality and the first are not always distinguishable, the one from the other. When a page of insinuating text and startling illustration assures me that the reading of a specified set of books will enable me,--a person temperamentally shy and physically inconspicuous--to convince judges and jurors, and to combine into a glorious whole the abilities of St. Chrysostom, Abelard, Shylock, Daniel Webster, and a Confederate veteran, I am disposed to feel that though hitherto I have been unappreciated, it now rests with me (and the set of books) to alter, even to change, the opinion of my personal public. I glow, too, under the conviction that correspondence courses can transform me into a trained nurse, an O. Henry, a Thomas Nast. My vanity makes the conventional years of hospital service, or a "born" ability to tell a story, or to caricature, seem superfluous in an equipment for success. And I am sure I could raise wheat and apples in the north and oranges and pecans in the south, even though I should bring to my enterprise no capital, no experience, no commonsense.