Theatrical and Circus Life: or, Secrets of the Stage, Green-Room and Sawdust ArenaJennings, John J. (John Joseph)
History
Theatrical and Circus Life: or, Secrets of the Stage, Green-Room and Sawdust Arena
Jennings, John J. (John Joseph)
Circus; Theater -- United States
Having got through with making contracts the agent begins to "bill
the town." The amount of billing that is done depends largely upon
the reputation of the star or attraction, and the manner in which the
newspapers have been worked. An actress like Mary Anderson puts out
but about one hundred three-sheet bills--a three-sheet bill being the
ordinary poster that is seen upon a single bill-board--in any of the
large cities. Sarah Bernhardt and Adelina Patti, who were kept before
the public by the press for many months before they came to this
country, needed but a few three-sheet bills and a simple announcement
of their coming in the newspapers. Mrs. Langtry, Christine Nilsson,
and Henry Irving will be billed in the same economical way when they
reach our shores. Edwin Booth and John McCullough, like Mary Anderson,
use only a small quantity of three-sheet bills for advertising on the
walls. These people require few lithographs, and are likewise fortunate
in not being required to buy large space in the papers. Nearly all the
minor melodramatic and comedy attractions take to the circus style
of advertising. Charles L. Davis, of "Alvin Joslyn" fame, who wears
the largest diamond and carries the finest watch in the profession,
boasts that he always likes to bill against a circus. When he was in
St. Louis during the season of 1881-2, Mr. W. R. Cottrell, the city
bill-poster, told me that Davis put out about four thousand sheets,
and everlastingly sprinkled the windows with colored lithographs. Mr.
Cottrell also told me that this does not approach the lavishness of
circuses in decorating the fences and walls and bill-boards of cities.
These latter usually put out not less than ten thousand sheets, and
the Great London Show a few seasons ago would spread from eighteen to
twenty thousand sheets before the eyes of a city having a population of
four hundred thousand. The bill-poster gets three cents per sheet for
posting, and $1 per hundred for distributing lithographs, so that, as
will be understood, a circus or a theatrical attraction like Charles L.
Davis is a bonanza to the bill-poster.
From the big type of the bill-boards the advance agent naturally turns
his attention to the smaller, but probably more effective, type of the
newspaper. He rushes into the editorial rooms like a whirlwind, if
he is a cyclonic agent, asks in a voice of thunder for the dramatic
critic, and when that gentleman is pointed out, after depositing a
gilt-edged card and bestrewing the journalist's desk with a mass of
notices from the Oakland _Bugle_, the Bragtown _Boomerang_, and forty
other equally important and severely critical journals, proceeds to
talk so loudly that he disturbs all the writers in the room, and has
the managing editor on the point nineteen times out of twenty of
ordering him out of the office.
Public-domain text, read in full here on John Shaqi.
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