In many superficial respects Britain is more Americanized than before
the war. There are hamburger joints near Piccadilly Circus and
Leicester Square, and the American tourist can buy a Coke in most
big towns. A pedestrian in London sees windows full of "Hollywood
models" and "Broadway styles." In the years immediately after the war,
working-class youth copied the kaleidoscopic ties and broad-shouldered,
double-breasted plumage of the American male. Today, still following
styles set in America, he is adopting the more sober appearance of
the Ivy League, and the button-down shirt has made its appearance
in High Holborn. This is a curious example of styles traveling west
and then east across the Atlantic, for the Ivy League dresses as it
believes--or, rather, as its tailors believe--English gentlemen dress.
Now the working-class young man in Britain is imitating "new" American
styles that are themselves an imitation of the styles followed by his
own upper class. Whatever the fashion in the United States, this class
clings manfully to the dark suit, the starched collar, and the derby in
London, and to tweeds in the country.
Obviously the movies made in America have had an enormous effect on
the British way of life. For a number of reasons the effect has not
been altogether good. Accuracy in portraying the American scene is not
one of Hollywood's strong points. A couple of generations of young
Britons matured nursing an idealistic view of the United States as a
wonderland where hippy stenographers lived in high-ceilinged houses,
wore luxurious clothes, drove big, powerful cars, and loved big,
powerful men. There was almost invariably a happy ending to the minor
difficulties that beset hero and heroine of an American film.
Realism was restored to some extent by the advent of the American
soldier. Very few of the GI's resembled Mr. Robert Taylor, and their
backgrounds were quite different from those portrayed on the screen.
There were, of course, some fast talkers who could and did make a pig
farm in Secaucus sound like a ranch in California, but, on the whole,
the American soldiers came from civilian surroundings no more exciting
than Leeds or Bristol. The movie-going public now views pictures about
home life in America with a more skeptical eye.
The series of American films about juvenile delinquency, drug
addiction, dipsomania, and other social evils created a problem for
those interested in presenting a balanced view of the United States
to Britons. Great efforts were made by the United States Information
Service to demonstrate that the ordinary American did not begin the
day with a shot of heroin or send his boy to a school that would make
Dotheboys Hall seem like a kindergarten.
Public-domain text, read in full here on John Shaqi.
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