The mine once discovered proved to be a mine inexhaustible and containing lodes or galleries of new and unsuspected wealth. Mr. Simcox took in but two daily papers, and two penny weekly papers, and they might well have sufficed. But an appetite whetted and an eye opened they did not suffice. There thundered from the Bayswater free library a positive babel of cries from advertisers in the score of journals there displayed, howling for Mr. Simcox graciously to permit them to contribute their toll to his letter-box; and there were at the news agents periodicals catering for every specialised class of the community and falling over themselves to put before Mr. Simcox the full range of the mysteries, the luxuries and the necessities of every trade and profession and pursuit, from shipbuilding to cycling and from ironmongery to the ownership of castles, moors, steam yachts and salmon fisheries. Mr. Simcox, entirely happy, one of the busiest men that might be found in the metropolis, struck out new lines. Hitherto he had received his correspondence interestedly and pleasurably but passively. He began to take it up actively and sharply. He began to write back, either graciously approving or very sharply criticising his samples, his specimens and his free trials; and the advertisers responded voluminously, either abjectly with regret and enclosing further samples for Mr. Simcox’s esteemed trial, or abjectly with delight and soliciting the very great favour of utilising Mr. Simcox’s esteemed letter for publicity purposes. This, however, Mr. Simcox, courteously but firmly, invariably refused to permit.