Artists and patrons -- Fiction; Authors and readers -- Fiction; Humorous stories; Italy -- Fiction; Satire
“Four of us,” he repeated. “You can imagine it wasn’t easy for my
father. And my mother died when we were still children. Still, he
managed to send us to a rather shabby specimen of the right sort of
school and we’d have gone on to the university if we could have got
scholarships. But we didn’t.” At this Mr. Elver, on whom the wine seemed
quite suddenly to be making its effect, laughed loudly, as though he had
made a very good joke. “So my brother went into an engineering firm, and
it was just being arranged, at goodness knows what sort of a sacrifice,
that I should be turned into a solicitor, when pop! my father falls down
dead with heart failure. Well, he was all right rambling about the
_Paradiso_. But I had to scramble into the nearest job available. That
was how I came to be an advertisement canvasser. Oh, Lord!” He put his
hand over his eyes, as though to shut out some disgusting vision. “Talk
of the curse of not-having! For a monthly magazine it was—the sort of
one with masses of little ads for indigestion cures; and electric belts
to make you strong; and art by correspondence; and Why Wear a Truss? and
superfluous hair-killers; and pills to enlarge the female figure; and
labour-saving washing machines on the instalment system; and Learn to
Play the Piano without Practising; and thirty-six reproductions of nudes
from the Paris Salon for five bob; and drink cures in plain wrapper,
strictly confidential, and all the rest. There were hundreds and
hundreds of small advertisers. I used to spend all my days running round
to shops and offices, cajoling old advertisers to renew or fishing for
new ones. And, God! how horrible it was! Worming one’s way in to see
people who didn’t want to see one and to whom one was only a nuisance, a
sort of tiresome beggar on the hunt for money. How polite one had to be
to insolent underlings, strong in their office and only too delighted to
have an opportunity to play the bully in their turn! And then there was
that terrible cheerful, frank, manly manner one had to keep up all the
time. The ‘I put it to you, sir,’ straight from the shoulder business;
the persuasive honesty, the earnestness and the frightful pretence one
had to keep up so strenuously and continuously that one believed in what
one was talking about, thought the old magazine a splendid proposition
and regarded the inventor of advertisements as the greatest benefactor
the human race has ever known. And what a presence one had to have! I
could never achieve a presence, somehow. I could never even look neat.
And you had to try and impress the devils as a keen, competent salesman.
God, it was awful! And the way some of them would treat you. As the
damnedest bore in the world—that was the best you could hope. But
sometimes they treated you as a robber and a swindler. It was your fault
if an insufficient number of imbeciles hadn’t bought galvanic belly
bands or learned to play like Busoni without practising. It was your
Public-domain text, read in full here on John Shaqi.
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