Various alternatives had been suggested, and been rejected either as deficient in dignity, as having been used before, or as being applicable to Rome alone and not to the whole Empire; the man who hit upon the word which satisfied public opinion, both in Rome and the provinces, was, strangely enough, no other than that Plancus, whose undignified floppings had amused Cleopatra and the Eunuchs of her Court. The etymology of the word may be held to be still uncertain, but the associations which it suggested to the ancients are indisputable; it was used of things or places, and especially the latter, marked out by the gods as the abodes of divinity or particularly connected with their service; the association of ideas was somewhat similar to that implied in our own use of the word “consecrated”; but a place which was “augustus” was rather more than “consecrated”; it was not merely devoted to the service of the deities, but the gods themselves had signified their will that it should be so; its transference to a man was a declaration that the gods had selected him as their instrument; it did not ascribe divinity to the man, but it asserted that the man was entitled to the respect due to one who was specially under the protection of the gods; he was not a god, but the divine will was manifested in him. The distinction, though clear, is too subtle for the ordinary human intelligence, and the use of the epithet and its Greek equivalent rapidly led to an actual worship of the man, which, though discountenanced in Italy, was permitted, and eventually encouraged in the provinces. Such a thing appears to us impossible; we are even shocked at its impiety; for us there has been one Incarnation, and one only; we can more readily transfer ourselves to the mental condition of those who made their gods in the likeness of men than of those who in men saw gods. While some of us do not shrink from the irreverence of attributing to tables and chairs and hats and bits of deal supernatural powers, and from believing them to be channels of communication between ourselves and the spiritual world, we shrink from declaring, what surely should be simpler and more reverent, that certain human beings have been elected by the Deity to declare His will to men, that to treat them with insufficient respect is to rebel against the divine will, and that to worship them is to worship the Deity who is pleased to permit a portion of His Divine essence to reside in them. So far have we travelled from the conception of godship prevalent among the ancients, and even among our subjects in India at the present day, that it is hardly possible to present the views of the contemporaries of Augustus without using language suspected of irreverence. That danger, however, must be faced, if we would understand one of the forces which helped to bind the Roman Empire together, for though the idea of assigning Divine honours to a man is repugnant to us, to the ancients it was natural.