77. This is the first thing, therefore, which your general laws must be set to punish, fiercely, immitigably, to the utter prevention and extinction of it, or there is no hope for you. No religion that ever was preached on this earth of God's rounding ever proclaimed any salvation to sellers of bad goods. If the Ghost that is in you, whatever the essence of it, leaves your hand a juggler's, and your heart a cheat's, it is not a Holy Ghost, be assured of that. And for the rest, all political economy, as well as all higher virtue, depends _first on sound work_. Let your laws, then, I say, in the beginning, be set to secure this. You cannot make punishment too stern for subtle knavery. Keep no truce with this enemy, whatever pardon you extend to more generous ones. For light weights and false measures, or for proved adulteration or dishonest manufacture of article, the penalty should be simply confiscation of goods and sending out of the country. The kind of person who desires prosperity by such practices could not be made to "emigrate" too speedily. What to do with him in the place you appoint to be blessed by his presence, we will in time consider. 78. Under such penalty, however, and yet more under the pressure of such a right public opinion as could pronounce and enforce such penalty, I imagine that sham articles would become speedily as rare as sound ones are now. The chief difficulty in the matter would be to fix your standard. This would have to be done by the guild of every trade in its own manner, and within certain easily recognizable limits, and this fixing of standard would necessitate much simplicity in the forms and kinds of articles sold. You could only warrant a certain kind of glazing or painting in china, a certain quality of leather or cloth, bricks of a certain clay, loaves of a defined mixture of meal. Advisable improvements or varieties in manufacture would have to be examined and accepted by the trade guild: when so accepted, they would be announced in public reports; and all puffery and self-proclamation, on the part of tradesmen, absolutely forbidden, as much as the making of any other kind of noise or disturbance. 79. But observe, this law is only to have force over tradesmen whom I suppose to have joined voluntarily in carrying out a better system of commerce. Outside of their guild, they would have to leave the rogue to puff and cheat as he chose, and the public to be gulled as they chose. All that is necessary is that the said public should clearly know the shops in which they could get warranted articles; and, as clearly, those in which they bought at their own risk.